SEPHORA VIRTUAL ARTIST ADDS VIRTUAL TRY ON OF THOUSANDS OF EYESHADOW SHADES, NEW EXPERT LOOKS AND AN EXPANDED LIBRARY OF VIRTUAL TUTORIALS
San Francisco, CA (March 13, 2017) – Sephora, the leader in global prestige beauty retail, reveals new augmented reality-based features to its award-winning Sephora Virtual Artist application on iOS. Beginning today, users can now virtually try on thousands of shades of single and palette eyeshadows, along with the lip colors and false eye lash styles already contained in the app, to create endless unique combinations. Sephora Virtual Artist now also offers Expert Looks to preview inspirational looks, and 3 new Virtual Tutorials for brows, contouring and highlighting. Available today for download on the Sephora App for iOS, these new features for Sephora Virtual Artist are the latest in a series of digital enhancements powered by the Sephora Innovation Lab to customize the retailer’s expanding beauty experiences.
“With these additions, Sephora Virtual Artist continues to put the power and expertise of Sephora quite literally in the palm of our clients’ hands,” said Bridget Dolan, VP of Innovation at Sephora. “Since launching Sephora Virtual Artist in 2016, our clients have virtually tried on hundreds of millions of shade combinations. It gives her the freedom to choose when, where and how she wants to shop as she creates customized looks and discovers the products that are just right for her.”
Virtually try on thousands of Eyeshadow shades & new looks with @Sephora #Virtual Artist #Instamakeover Tweet
Sephora Virtual Artist Eyeshadow Try On
The new Sephora Virtual Artist Eyeshadow Try On feature enables users to try on thousands of eyeshadow shades by color, brand, and finish, including each individual shade or an entire palette. With just a few taps, users can select up to three shades to place on the lid, crease and outer corner, and instantly determine their favorite combinations. Now users can also save as many of their favorite unique looks to “My Looks” and share up to four different combinations with friends.
Sephora Virtual Artist Expert Looks
Inspiration is just one click away with this new Virtual Artist feature. Choose from seven different on-trend looks created by Sephora’s experts, including Bright Lip & Cheek, Smoky Eye, and Cut Crease. Begin by selecting a look and one of four skin tones, and have it instantly overlaid onto your own face with a 3-D live view. Share the look and shop the curated list of products to recreate the look on your own.
Sephora Virtual Artist Tutorials
Learn how to create the most advanced, trending looks with Sephora Virtual Artist’s easy to follow, step-by-step DIY virtual tutorials, including the three newest options: Brows 3-Ways, Contouring, and Highlighting. Each step within the tutorials is customized to and animated on the user’s own face using the state-of-the-art 3D Live view. Exclusive features include Split Screen, a slider that shows your face before and after the virtual makeup is applied, exclusive Pro Tips for each step in the tutorial, and a list of product recommendations to shop the look.
Sephora Virtual Artist utilizes a smartphone’s camera to precisely map the location and shape of facial features using technology developed exclusively for Sephora by ModiFace, a leader in facial visualization and skin analysis. Using a state-of-the-art 3D live view that moves with the user like a mirror, clients can virtually try on lip colors, false lashes, and now eyeshadows, access full beauty looks, and learn from step-by-step tutorials through an interactive digital overlay on their own face. Looks can be captured with photos and video and then shared socially to garner feedback from friends or emailed with product links for future reference. Products can also be saved to your “My Favorites” list or instantly added to your basket for purchase.
Sephora Virtual Artist with the new Eyeshadow Try On, Expert Looks, and Virtual Tutorials are available on the free Sephora app for iPhone and on SephoraVirtualArtist.com today. Follow #VirtualArtist #InstaMakeover for more.
Sephora is a leader in global prestige retail, teaching and inspiring clients to play in a world of beauty. Sephora has earned its reputation with its expertise, innovation, and entrepreneurial spirit, and has been a pioneer in an unbiased approach to experiential retail since its debut in Paris in the early 1970’s. A year after its acquisition by luxury group LVMH Moët Hennessy Louis Vuitton in 1997, Sephora expanded to North America with a revolutionary store model that broke the beauty experience mold, and continues to evolve today. Now with more than 430 stores in the Americas—including US, Canada, Mexico, and Brazil—plus nearly 600 inside JCPenney, Sephora has become a leading international beauty destination with over 2,300 locations in 33 countries, plus an award-winning website, and intuitive mobile apps. At Sephora, whether beauty is an obsession or part of a routine, clients have the opportunity to play with 14,000 products from 200 carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and Sephora’s own, SEPHORA COLLECTION. In store, the client can access personalized recommendations at the Beauty Studio through interactive technology like the IQ systems, and garner a new look with makeovers, complimentary classes, hands-on events, and one-on-one consultations, all assisted by Sephora’s expertly trained beauty advisors who offer unbiased advice on every brand, in every beauty category. Online clients interact with an inclusive beauty community on the award-winning Beauty Board, interactive Beauty Talk, and through social media @Sephora. On their mobile device, clients can get inspired to try new looks through groundbreaking digital innovations, like Sephora Virtual Artist, and access one-of-a-kind, mobile-first experiences, like The Beauty Uncomplicator and Swipe It Shop It. And Sephora Beauty Insider clients feed their beauty addiction with unique rewards and customized one-of-a-kind experiences. Sephora offers endless ways to explore beauty. With Sephora Stands, Sephora’s multi-pronged social impact program, the retailer continues to support its community and its people via Sephora Accelerate, Classes for Confidence and Sephora Stands Together. For the latest, visit Sephora.com.
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Katie Hawes | Katie@boldpr.com | 646-214-5727 x111
Natalie Krause | Natalie@boldpr.com | 646.214.5727 x117