Platform provides the power to make intelligent, real-time decisions in a unified way across earned, paid and owned channels
CNW, Toronto – (October 24, 2016) – Today, Cision announced the launch of its new integrated platform, the Cision Communication Cloud™. The new offering is the first of its kind in the communications industry to bring the power of the cloud to earned media and incorporates many of Cision’s award-winning technologies into one integrated platform, providing an effective way to connect, scale and accurately measure the impact of earned media communications.
“Communications teams have had to manage very disparate systems, content, data, and analytics. When it comes to the mission critical communications function, the power of the cloud has yet to be unleashed,” said Cision CEO Kevin Akeroyd. “Just as the marketing mega players of Silicon Valley have successfully built cloud platforms to transform sales, marketing and other functions, Cision is now bringing the power of the cloud to earned media.”
The Cision Communication Cloud includes harmonized features that connect clients with an ecosystem of partners, data, content, measurement and strategic services, including the ability to:
- Listen to media channels for brand mentions, competitive activity and trending topics that will inspire compelling content with insights covering over 2M daily news stories across online, print, broadcast and social channels.
- Target and build relationships with media and influencers that fuel stories and inspire targeted audiences to take action in real-time. New technology and data science combine to create an advanced source of over 1.6M media contacts, outlets and editorial opportunities.
- Create an effective earned media and content strategy by combining your talent with Cision’s team of industry experts who will deliver insights, strategy, best practices and hands-on help in delivering high-impact communications.
- Engage the right audiences by sharing your stories and earned media across channels to achieve better results. Amplify the impact of your paid and owned media channels with earned media as part of a holistic customer relationship strategy via the world’s largest and #1 most trusted content distribution network.
- Analyze the data that will guide strategy with customizable charts and a 360-degree view that connects the dots between traditional and digital media channels, and attributes the revenue impact of your programs
According to Outsell Inc., 81 percent of senior marketers rank earned media as more or equally effective as paid media, and the power to drive business results is shifting to the communicators. Consumers are continuing to place trust in online influencers and simultaneously tuning out brand advertising, leading companies to increasingly look for ways to harness the power of earned media, influencer relationships and content marketing. The capabilities of the Cision Communication Cloud are intended to allow communicators to build rewarding relationships with the audiences that matter the most, understand trends in conversation and leverage buyer and influencer communities to drive customer behavior.
“The heroes of the communication department are using intelligence and real-time decisions to orchestrate their strategies. Through the Cision Communication Cloud, we will enable communication and marketing executives to align with their peers to more effectively manage this complex challenge and enable organizations to drive growth,” said Akeroyd. “This is the new era of communications, where earned media becomes more scalable and effective through an automated and data-driven approach. Integrating earned with paid and owned channels in one platform is what makes this so different than what’s been done before.”
The Cision Communication Cloud focuses not only on the execution of communication strategies, but also on usability and functionality based on extensive user feedback. Its next-generation user interface gives communicators superior control and intuitively anticipates the way communications professionals work. Quick searching, fluid navigation and stunning analytical visualizations maximize effectiveness.
“Harnessing the power of earned media is now a critical need of marketers, since ad fatigue has set in among certain audience segments,” said Randy Giusto, Outsell’s VP and Lead Analyst. “Marketing organizations will seek tools that can scale across their needs, from brand listening and content management to customer engagement and attribution.”
To learn more about the Cision Communication Cloud™, click here.
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as CNW, PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.
For further information:
Laurie Smith, Vice President Strategic Communications, Media and Audience Relations, E: [email protected]swire.ca, T: (416) 863-5399, C: (416) 388-0711