Celebrity Couple, Iman Shumpert and Teyana Taylor, Team Up with Footaction to Capture Testimonials and Style Do’s & Don’ts for Cuffing Season
Footaction surprises concert-goers at Hot 97’s ‘Hot for the Holidays’ with a winter style makeover in third installment of its ‘Free Flow’ docuseries
PR Newswire, NEW YORK, Dec. 12, 2016
Footaction, a national retailer of apparel and footwear lifestyle brands, announced the latest installment of its digital docuseries titled, “Footaction Free Flow: Cuffing Confessions” teaching men how to revamp their winter “cuffing season” style with celebrity couple and style icons Iman Shumpert and Teyana Taylor. The video debuted today on the brand’s YouTube channel.
Footaction intersects style and music, and knows the various dilemmas that the changing seasons can present, so the brand brought its concept of the “Cuffing Confessional” to life at NY’s premier winter concert event, Hot 97’s “Hot for the Holidays.” The third installment of Footaction’s video docuseries follows host, Nessa Diab of Hot 97 and MTV’s Girl Code, as select concertgoers were offered the opportunity to share their embarrassing cuffing season mishaps in a videotaped confessional booth. Unbeknownst to the confessors, Shumpert and Taylor secretly watch the stories and select three lucky guys to receive a Footaction style makeover at the concert.
“We’re excited to share these amusing cuffing season stories from everyday guys to show that winter relationships aren’t always so easy,” said Ken Side, vice president, general manager for Footaction. “To bring ‘Cuffing Confessions’ to life, Footaction developed a custom, interactive confessional booth decked out with the latest head-to-toe styles to upgrade our consumers’ winter styles.”
“Footaction Free Flow: Cuffing Confessions” finds the three lucky concert goers being whisked away to a Footaction, where Shumpert and Taylor surprise the guys as style consultants for the hottest looks of the season. The celebrity couple also dishes their own humorous cuffing season stories, and how they like to style their winter wardrobe. Courtesy of Footaction, each guy receives a “Cuffing Kit” to ensure that their style is always fresh, whether on a date, in the studio or at a game.
“Footaction really knew how to throw these guys for a loop and surprise them in a funny and unique way,” said Def Jam/Good Music songstress, Teyana Taylor. “My husband Iman and I had such a blast talking with the guys, sharing our own testimonials and mishaps, and giving them style makeovers to make sure they were dressed fresh for the season – whether they’re at their job or having a night out with friends.”
Additional celebrity cameos include New York artists Fat Joe and Remy Ma, who share their own cuffing season stories in the Footaction confessional booth.
Footaction is inviting consumers to share their cuffing season confessionals via the hashtag #CuffingConfessions, and watch the full video, available here: https://bit.ly/2hm4or3
ABOUT FOOTACTION:
Footaction is part of Foot Locker, Inc. (NYSE: FL), a specialty athletic retailer that operates approximately 3,400 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Footaction, Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including footaction.com, footlocker.com, Eastbay.com and SIX02.com, the Company is a leading provider of athletic footwear and apparel.
Additional information may be found at footaction.com | Instagram: @footaction | Twitter: @footaction | YouTube: youtube.com/Footaction | Facebook: facebook.com/footaction. #OWNIT
Contact:
Gabriella Citrin – 212.720.3752/[email protected]
Share their cuffing season confessionals via the hashtag #CuffingConfessionals Tweet