kaia gerber announced as the new face of the marc jacobs beauty 2017 campaign
Marc Jacobs Beauty Spring 2017 Campaign Images with Kaia Gerber Revealed
SAN FRANCISCO, CA., Nov. 17, 2016 /PR Newswire-USNewswire/
marc jacobs beauty is pleased to reveal new face of the brand, kaia gerber, in the first official campaign images. the campaign, shot by david sims, styled by katie grand, with makeup by diane kendal, hair by guido paolo and nails by jin soon choi will appear in print, outdoor and digital campaigns for the prestige beauty brand.
“we’ve been really fortunate to have had incredible women represent marc jacobs beauty — from edie campbell to jessica lange — and are excited to add kaia gerber to that list. shooting her for the beauty campaign was fantastic in every way - her beauty, her charm, her incredible personality, and her professional work ethic, proved the apple doesn’t fall far from the tree.” – marc jacobs
in the first image, kaia wears the new highliner matte gel eye crayon eyeliner in whirl(pool) and o!mega lash volumizing mascara in peacock, which are a part of the new spring 2017 collection launching in january 2017.
in the second image, kaia wears the new le marc liquid lip crème in slow burn, part of the new spring 2017 collection launching in january 2017, but you can be among the first to score this incredible new long-wear lip formula on one day only – cyber monday (11/28) – on sephora.com.
“working with marc is always incredibly inspiring, his energy is contagious and this shoot for the new marc jacobs beauty spring 2017 collection was no different. marc wanted to do a youthful bold graphic look to feature all the beautiful new eye colors in the collection. the combination of the vibrant mascara and highliner together was perfect for kaia’s natural beauty and poise. i created a strong graphic shape with the highliner matte gel eye crayon eyeliner around her eyes and extended the lines out to give some drama to the look, then added the matching mascara to the top and bottom lashes. i chose to keep the rest of her face fresh and natural, playing out a look that is bold yet fun.” – diane kendal
the new spring beauty collection will be available at sephora worldwide, select marc jacobs stores, neiman marcus, bergdorf goodman, harrods, john lewis and marcjacobsbeauty.com.
for more information, please contact:
ali bucky | bold pr | 646-214-5727 x105 | [email protected]
sheiva shideh | bold pr | 646-214-5727 x119 | [email protected]
about marc jacobs beauty:
as with his fashion, marc’s rule-breaking creativity is at the heart of his makeup vision. for marc, getting it right involves a little bit of wrong. he inspires you to push the boundaries and create your own style. so indulge in his exquisite textures, take liberties with his provocative shades, and play with his daring designs.
marc redefines beauty as imperfectly perfect. “I see beauty in many things and I am attracted to all sorts of imperfection, to style, to confidence or experimentation. It’s unexpected and surprises you.” inspiration stems from the spirit of a girl and her makeup ritual. “i think the idea of transforming into this person you want to be, is a lot of fun…it’s the idea of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out.”
about kendo:
san francisco-based kendo (part of the lvmh group, the world’s leading luxury products group) focuses on the development of global beauty brands. through original concepts, collaborations and acquisitions, kendo brings to market fresh, relevant and innovative brands. the kendo team blends product development, marketing and operations expertise to redefine the beauty landscape with brands like marc jacobs beauty, kat von d beauty and formula x. today, brands within the kendo portfolio are distributed in 24 countries.