ACTRESS KATIE LOWES REVEALS HER JOURNEY WITH PSORIASIS FOR THE FIRST TIME THROUGH “PSORIASIS: THE INSIDE STORY” AWARENESS CAMPAIGN
In partnership with Janssen and the National Psoriasis Foundation, Katie Lowes aims to empower people living with psoriasis to recognize the serious impact of their disease on everyday life and encourage them to share their story and seek help
HORSHAM, Pa., March 17, 2017 — Janssen Biotech, Inc. and the National Psoriasis Foundation (NPF) announced today the launch of Psoriasis: The Inside Story, a campaign that aims to shine light on the profound impact that psoriasis has on the lives of more than 7.5 million Americans1. To empower those living with psoriasis to take action and live their fullest life, actress Katie Lowes and other leading advocates offer personal perspectives and support on psoriasisinsidestory.com. The multi-partner program also teams up with lifestyle experts to offer advice within key areas uncovered by research as those most impacted by psoriasis—staying active, travel, style and relationships. 2
“I was diagnosed with plaque psoriasis at a time when I was simultaneously experiencing some of the proudest moments of my life—a recent engagement and my greatest career success—so when my doctor first told me my diagnosis, I was shocked and embarrassed,” said Katie Lowes. “I understand the way psoriasis affects the way you think and, ultimately, the way you live, because what no one else sees is how much it invades your thoughts, influences your decisions and shares your everyday moments. One of the biggest things I’ve learned about living with this disease is that you have to take matters into your own hands. That’s why I am so honored to team up with Janssen and The National Psoriasis Foundation on Psoriasis: The Inside Story.”
By visiting www.psoriasisinsidestory.com, visitors gain access to resources and support, including shared personal experiences, and tips and advice from Katie Lowes and other leading psoriasis advocates. Throughout 2017, Psoriasis: The Inside Story will continue to engage with the psoriasis community through regular updates to site content and opportunities to interact virtually with campaign ambassadors.
“The National Psoriasis Foundation is proud to partner with Janssen Biotech, Inc. on Psoriasis: The Inside Story because we know that isolation is a common consequence of psoriatic disease and we understand how critically important connection is for the psoriasis community,” said Michael Siegel, Ph.D., Vice President of Research Programs for The National Psoriasis Foundation. “Visitors to www.psoriasisinsidestory.com can learn from others in their community and access helpful resources, including advice on how to improve interactions with your care team, ultimately leading to the best possible health outcomes.”
Psoriasis: The Inside Story has teamed up with lifestyle partners who have considered the experiences of people living with psoriasis in order to offer customized disease information and tips to empower individuals to talk openly with their doctor and take control of their psoriasis.
- Fodor’s Travel: A vast team of global contributors offers hand-picked, expert advice and helpful travel considerations to help psoriasis patients build a personalized trip that works best for them.
- ClassPass: A fitness network makes working out more accessible, affordable and flexible, giving members living with psoriasis unprecedented choice through a diversity of options.
- Burlington Stores: This national off-price retailer provides amazing brand-name fashions at every day low prices, helping psoriasis patients find a comfortable style.
- Dr. Michelle Callahan: With experience in many areas of intimacy, Dr. Michelle helps people living with psoriasis feel at ease in new or existing relationships.
- Scott Cunha: As a renowned hairstylist with a wide range of clientele, Scott helps confront the concerns and challenges psoriasis presents in cutting, styling and maintaining hair.
To learn more about the campaign visit www.psoriasisinsidestory.com.
Psoriasis is an autoimmune disease that causes raised, red, scaly patches to appear on the skin. It typically affects the outside of the elbows, knees or scalp, though it can appear on any location. Some people report that psoriasis is itchy, burns and stings.3 Psoriasis impacts the lives of more than 7.5 million Americans.4 The disease symptoms can range from mild, to moderate, to severe and disabling. It is estimated that nearly three percent of the world's population is living with psoriasis.5
About The National Psoriasis Foundation
Over the last 50 years, the National Psoriasis Foundation (NPF) has grown to become the world’s leading nonprofit patient advocacy organization fighting for individuals with psoriasis and psoriatic arthritis. NPF leads this fight by driving efforts for a cure and improving the lives of the more than 7.5 million Americans affected by this chronic disease. To date, NPF has funded more than $15 million in research grants and fellowships, and—to commemorate 50 years—NPF plans to raise an additional $2 million for early scientific career research programs in 2017 alone. Each year, NPF strives to support, educate and advocate on behalf of more individuals living with or caring for someone with the disease than ever before. As part of that effort, NPF established its groundbreaking Patient Navigation Center in 2016 to offer real, tangible assistance to everyone with psoriasis or psoriatic arthritis. Join our community today to help us drive discovery and create community for all living with psoriatic disease.
About Our Partners
Psoriasis: The Inside Story has partnered with patient advocates, Todd Bello, Lori-Ann Holbrook and Sabrina Skiles, and lifestyle experts in key areas that are impacted by psoriasis: Fodor’s Travel, ClassPass, Burlington Stores, Dr. Michelle Callahan and Scott Cunha. By combining expert content, tips and inspiring blog posts from credible voices, the program offers a variety of valuable support resources for those living with psoriasis.
About Janssen Biotech, Inc.
Janssen Biotech, Inc. redefines the standard of care in immunology, oncology, urology, and nephrology. Built upon a rich legacy of innovative firsts, Janssen Biotech has delivered on the promise of new treatments and ways to improve the health of individuals with serious disease.
Beyond its innovative medicines, Janssen Biotech is at the forefront of developing education and public policy initiatives to ensure patients and their families, caregivers, advocates, and healthcare professionals have access to the latest treatment information, support services, and quality care. For more information on Janssen Biotech, Inc. or its products, visit www.janssenbiotech.com.
Janssen Biotech is one of the Janssen Pharmaceutical Companies dedicated to addressing and solving some of the most important unmet medical needs in oncology, immunology, neuroscience, infectious diseases and vaccines, cardiovascular and metabolic diseases. Driven by our commitment to patients, we work together to bring innovative ideas, products, services and solutions to people throughout the world. Follow us on Twitter at www.twitter.com/JanssenUS.
Psoriasis: The Inside Story is brought to you by Janssen Biotech, Inc. and developed in partnership with The National Psoriasis Foundation. Campaign partners are compensated for their participation in the program.
Hear @KatieQLowes share her journey with psoriasis through @JanssenUS #psoriasisinsidestory campaign Tweet
Janssen Biotech, Inc.
1 National Psoriasis Foundation: About Us. Available at: https://www.psoriasis.org/about-us. Accessed February 15, 2017.
2 U.S. Food and Drug Administration (FDA) and Center for Drug Evaluation and Research (CDER). Psoriasis: The Voice of the Patient. Available at: https://www.fda.gov/downloads/ForIndustry/UserFees/PrescriptionDrugUserFee/UCM529856.pdf. Accessed February 15, 2017.
3 National Psoriasis Foundation: About Psoriasis. Available at: https://www.psoriasis.org/about-psoriasis. Accessed February 15, 2017.
4 National Psoriasis Foundation: About Us. Available at: https://www.psoriasis.org/about-us. Accessed February 15, 2017.
5 U.S. Food and Drug Administration (FDA) and Center for Drug Evaluation and Research (CDER). Psoriasis: The Voice of the Patient. Available at: https://www.fda.gov/downloads/ForIndustry/UserFees/PrescriptionDrugUserFee/UCM529856.pdf. Accessed February 14, 2017.