Italy’s No. 1 Bakery Introduces New Italian Delicacies to the U.S.
Mulino Bianco Makes Everyday Occasions More Gourmet with New Bakery Products
Italy’s #1 bakery, Mulino Bianco, brings new Italian breadsticks and cookies to the U.S. #MulinoBianco #Barilla Tweet
NORTHBROOK, IL – Mulino Bianco, Italy’s No. 1 bakery, is introducing three new Italian treats to its lineup of authentic Italian bakery products. In 2017, Mulino Bianco introduces oven-baked Italian breadsticks including the Tomato Sfilati, made with tomato and oregano, and Olive Sfilati, made with green and black olives. Along with the new breadsticks, the brand adds Ringo, a vanilla crème sandwich cookie, to its assortment of Italian cookies. The new products will join Mulino Bianco’s portfolio of baked goods, and are available for purchase nationally in the United States or on Amazon.
Mulino Bianco champions the Italian way of living by offering sweet and savory treats that make everyday occasions more gourmet. Mulino Bianco inspires people to enjoy life’s simplest pleasures, like a cookie for breakfast or time-savoring appetizers (also known as an “aperitivo”) with close friends before dinner – just like the Italians do.
“We are excited to not only be introducing the new Mulino Bianco products to the U.S. market, but even more excited to be bringing along the Italian culture that is associated with it,” said Kit Burton, Brand Manager, Bakery for Barilla Americas. “Italians know just how to savor life’s moments, big or small.”
“Entertaining and hospitality are key aspects of the Italian lifestyle,” said Mary Giuliani, of Mary Giuliani Catering & Events and spokesperson for the Mulino Bianco brand. “By enjoying simple pleasures like a cookie with your cappuccino in the morning, or taking the time to prepare a delicious charcuterie board with oven-baked breadsticks for your dinner guests, you can turn everyday moments into a memorable experience.”
Inspired by her Italian heritage, Giuliani shares hosting tips to make the everyday gourmet at your next social gathering:
Set the Scene
You only get one time to make a first impression, especially when it comes to parties. Sometimes just moving locations makes a meal more memorable. Spring and summer are great times to enjoy entertaining friends and family outdoors. Find a shady spot under a tree for your aperitivo, adding a few string lights or candles for ambiance.
Enjoy the Ritual
Leave yourself enough time before your guests arrive to enjoy cooking, setting up your display and dance around your kitchen. Joy in serving makes the food taste better.
Make Breakfast Special
Italians are known for their love of cookies and cappuccinos in the mornings. Get your morning off to the best start by indulging in a sweet cookie before breakfast like Mulino Bianco Galletti, or treat your overnight guests to a breakfast cookie tray with an assortment to make them feel at home.
Make Aperitivo the Life of the Party
In Italy, aperitivo is a special part of the day where people join friends and family to socialize, relax and have before-dinner Hors d'oeuvres. Make an aperitivo “bar” featuring Italian oven-baked breadsticks and crackers from Mulino Bianco. Select your favorite simple, upscale and seasonal spreads such as roasted cherry tomatoes, roasted pepper romesco and Italian corn salsa to maximize your Italian aperitivo experience.
Think Beyond the Cookie Tray
Upgrade your after-dinner treats by using cookies as the base to your dessert. Try something simple like an interactive ice cream cookie bar. Simply use your favorite Italian cookies, like the Mulino Bianco Pan di Stelle, and display different ice cream flavors for guests to fill between two cookies. Then have them roll the outer edge of the sandwich in various toppings like hazelnuts or coconut flakes.
The full line-up of Mulino Bianco products can be found in the international aisle at grocers across the United States and sold on Amazon and other online retailers. Products include Ringo, Cuoricini, Baiocchi, Pan di Stelle and Galletti cookie varieties, and Olive Sfilati and Tomato Sfilati Italian breadsticks.
About Mulino Bianco
Since 1877, Mulino Bianco has been perfecting its recipe for each product. It’s Mulino Bianco’s careful selection of ingredients, its passion and knowledge of authentic recipes that makes Mulino Bianco’s oven-baked products so special, while being traditional and original at the same time. Mulino Bianco remembers and loves the taste of the homemade cookies and bread that Italian grandmas used to make. Each of its products must be made well and taste great, which is how it has become Italy’s favorite brand. For more information, please visit: www.mulinobianco.com.
About the Barilla Group
Founded in 1877 from a bread and pasta shop in Parma, Italian family-owned Barilla is an international group and top global food company. A world leader in the markets of pasta and ready-to-use sauces in continental Europe, bakery products in Italy, and the crispbread business in Scandinavia, the Barilla Group owns 29 production sites (14 in Italy and 15 abroad) and exports to more than 100 countries. Every year, its plants turn out approximately 1.7 million tons of food products that are consumed on tables all over the world, under the following brand names: Barilla, Mulino Bianco, Harrys, Pavesi, Wasa, Filiz, Yemina e Vesta, Misko, Voiello and Academia Barilla.
The Barilla Group has one way of doing business: “Good for You, Good for the Planet.” “Good for You” means constantly improving its products, motivating people to adopt healthy lifestyles and improving food access and social inclusion. “Good for the Planet” means promoting sustainable supply chains and reducing the C02 emissions and water consumption that occur during the production process.
For more information, please visit: barillagroup.com.
Mulino Bianco Media Contact