Why anytime is snack time
Snacking is now the primary occasion when Americans get most of their calories during the day
PR Newswire, Minneapolis, January 26, 2017
Our traditional times for meals continue to give way to a culture of busy consumers who are regularly snacking all day long.
According to the Hartman Group’s “The Future of Snacking 2016” report, 91 percent of consumers said they snack multiple times throughout the day.
And snacking accounts for nearly 50 percent of daily eating by Americans.
The report says consumers snack for nourishment, optimization or pleasure. Whether they’re looking for hunger abatement, quick energy or a satisfying “treat,” people find their own sense of balance depending on their individual daily needs.
Jeanine Bassett, vice president of Global Consumer Insights at General Mills, says the company is listening to consumers and appealing to the rise of snacking.
Video - https://youtu.be/obQvWEdQUos
Some of the company’s latest snacks include Yoplait Dippers, Yoplait Greek 100 Protein, Fiber One Layered Chewy Bars and LÄRABAR Fruits + Greens Bars.
To view the full article, visit http://blog.generalmills.com/2017/01/why-anytime-is-snack-time/
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