Clayton to Unveil ‘Have It Made’ Campaign Promoting Homeownership
National homebuilder encourages home buyers to consider Clayton Built® homes as solution to affordable housing crisis
MARYVILLE, Tenn., Sept. 1, 2017— Clayton, one of the largest home builders in America, is kicking off its biggest marketing campaign to date focused on how its building process can help provide affordable housing to hardworking families.
The Have It Made® initiative will launch nationwide on Sept. 2 with a 60-second commercial that will air during the season opening football game between The University of Alabama and Florida State University. The campaign represents the company’s mission to provide homeowners with quality-built, innovative homes.
“We want to share our message about the importance of homeownership to families across the nation,” said Kevin Clayton, CEO of Clayton Homes. “With the cost of homes skyrocketing, we want people to know that buying a beautiful new home at an affordable price is still an attainable dream for Americans.”
The company partnered with Boulder, Colo. ad agency Made to create the campaign that will focus on one message: Clayton Built® homes are a solution to the growing need for affordable housing in this country. According to the US Census Bureau, the average cost of a new single family site-built home with land is approaching $380,000 while today’s manufactured home can be purchased for significantly less.
“We are facing an affordable housing crisis in this country,” Clayton said. “But contrary to popular belief, buying a manufactured home doesn’t mean sacrificing quality or luxurious amenities. Prefabulous homes today are stylish and modern, with open floorplans and smart features. Our homes are available with many energy-efficient, modern conveniences such as Low-E windows, smart thermostats, upgradeable insulation and the latest in interior design innovations.”
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Have It Made® challenges the outdated stigma associated with homes built in home building facilities and delivered in sections to their final locations. Clayton Built® homes are constructed indoors to avoid water damage and weather delays while creating long-term value from the use of economies of scale. The homes are built to highly regulated building standards which means that every home undergoes both comprehensive internal inspections as well as a third party inspection at some point in the construction process to ensure quality.
Additionally, 38 of Clayton’s 40 home building facilities are ISO 14001 registered for green building practices, with the remaining two in process of registration. This means that Clayton homes are constructed in an environment that produces minimal waste.
Founded in 1956, Clayton is committed to opening doors to a better life and building happiness through homeownership. As a diverse builder committed to quality and durability, Clayton offers traditional site-built homes, modular homes, manufactured housing, tiny homes, college dormitories, military barracks and apartments. In 2016, Clayton built more than 42,000 homes. Clayton is a Berkshire Hathaway company. For more information, visit claytonhomes.com.
Made is a creative, strategic and technology consultancy headquartered in Boulder. Made’s clients include: Clayton Homes, Under Armour, Harley Davidson, Club Car, TaxAct, Firefox, GSV Advisors and Bright Health, among others. Made was founded in 2012 by Crispin Porter + Bogusky executives Dave Schiff (CCO), Graham Furlong (President and CSO), Scott Prindle (CTO) and John Kieselhorst (CDO). For more information, visit mademovement.com.