CALLING ALL KAT VON D LIPSTICK LOVERS: INTRODUCING THE “EVERLASTING FLASH” PROGRAM ON SEPHORA.COM
PR Newswire, San Francisco, CA (January 3, 2017)
Mark your calendars, lipstick lovers! Kat Von D Beauty is bringing some major excitement to your lips with the introduction of the Everlasting Flash program on Sephora.com, a first-of-its-kind year-long program for both partners, starting January 2017. Beginning the first Wednesday of every month in 2017 at 12 PM ET/9 AM PT, for 48 hours ONLY (or while supplies last), Kat Von D is giving you an exclusive early access to shop new, never-before-seen shades in the Everlasting Franchise before they officially launch. Best of all, clients will be able to buy and receive these pre-launch and exclusive items in real time, making these previews actually purchasable during those 48 hours. See it, shop it!
CALLING ALL @KatVonDBeauty LIPSTICK LOVERS: INTRODUCING THE #EVERLASTINGFLASH PROGRAM @sephora Tweet
“I can wholeheartedly say that I have the best fans – they are so loyal, so savvy, and completely beauty obsessed, always hungry for what’s next from Kat Von D Beauty. I make a point to share the news of upcoming launches as soon as I can on social media, so it was a natural next step to actually make these sneak peeks shoppable! We’re excited to host the first-ever Everlasting Flash program on Sephora.com as they are incredible partners for the brand and helped bring this fun, new shopping format to life.” – Kat Von D
To kick off the program, Kat Von D Beauty will be offering early access on Wednesday, January 4, to one of the 6 brand new nude colors of Everlasting Liquid Lipstick that won’t officially launch until February, called “Sanctuary” ($20) - Kat’s favorite cool sepia shade that’s a perfect neutral for everyone.
The Everlasting Flash program will include pre-launch and exclusive shades and sets of Kat’s iconic, best-selling Everlasting Liquid Lipstick, as well as introduce new lip items to the Everlasting Franchise. If you want it before everyone else, be sure to follow @katvondbeauty and @sephora and sign up on sephora.com to receive updates and news for each monthly event. If you want it, act fast – these products will be gone in an everlasting flash!
Kat Von D Beauty’s Everlasting Flash Program will be available, first come and first-served, on the first Wednesday of every month throughout 2017 on Sephora.com in the US and Sephora.ca in Canada.
Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global powerhouses. The portfolio consists of Kat Von D Beauty, Marc Jacobs Beauty, Formula X Nail, OleHenriksen, Bite Beauty and (coming soon) Fenty Beauty by Rihanna. The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 24 countries worldwide.