CALLING ALL KAT VON D LIPSTICK LOVERS: INTRODUCING THE “EVERLASTING FLASH” PROGRAM ON SEPHORA.COM
CALLING ALL KAT VON D LIPSTICK LOVERS: INTRODUCING THE “EVERLASTING FLASH” PROGRAM ON SEPHORA.COM
PR Newswire, San Francisco, CA (January 3, 2017)
Mark your calendars, lipstick lovers! Kat Von D Beauty is bringing some major excitement to your lips with the introduction of the Everlasting Flash program on Sephora.com, a first-of-its-kind year-long program for both partners, starting January 2017. Beginning the first Wednesday of every month in 2017 at 12 PM ET/9 AM PT, for 48 hours ONLY (or while supplies last), Kat Von D is giving you an exclusive early access to shop new, never-before-seen shades in the Everlasting Franchise before they officially launch. Best of all, clients will be able to buy and receive these pre-launch and exclusive items in real time, making these previews actually purchasable during those 48 hours. See it, shop it!
CALLING ALL @KatVonDBeauty LIPSTICK LOVERS: INTRODUCING THE #EVERLASTINGFLASH PROGRAM @sephora Tweet
“I can wholeheartedly say that I have the best fans – they are so loyal, so savvy, and completely beauty obsessed, always hungry for what’s next from Kat Von D Beauty. I make a point to share the news of upcoming launches as soon as I can on social media, so it was a natural next step to actually make these sneak peeks shoppable! We’re excited to host the first-ever Everlasting Flash program on Sephora.com as they are incredible partners for the brand and helped bring this fun, new shopping format to life.” – Kat Von D
To kick off the program, Kat Von D Beauty will be offering early access on Wednesday, January 4, to one of the 6 brand new nude colors of Everlasting Liquid Lipstick that won’t officially launch until February, called “Sanctuary” ($20) - Kat’s favorite cool sepia shade that’s a perfect neutral for everyone.
The Everlasting Flash program will include pre-launch and exclusive shades and sets of Kat’s iconic, best-selling Everlasting Liquid Lipstick, as well as introduce new lip items to the Everlasting Franchise. If you want it before everyone else, be sure to follow @katvondbeauty and @sephora and sign up on sephora.com to receive updates and news for each monthly event. If you want it, act fast – these products will be gone in an everlasting flash!
Kat Von D Beauty’s Everlasting Flash Program will be available, first come and first-served, on the first Wednesday of every month throughout 2017 on Sephora.com in the US and Sephora.ca in Canada.
For more information, please contact:
Ali Bucky
[email protected]
646.214.5727 x105
Sheiva Shideh
[email protected]
646.214.5727 x119
ABOUT KENDO
Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global powerhouses. The portfolio consists of Kat Von D Beauty, Marc Jacobs Beauty, Formula X Nail, OleHenriksen, Bite Beauty and (coming soon) Fenty Beauty by Rihanna. The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 24 countries worldwide.