Trailblazing Technology Transforms Brands into Publishing Powerhouses
Marketing Veteran Automates Content Marketing with New SaaS Tool
PR Newswire, ST. LOUIS, MO, Jan. 4, 2017
PowerPost today announced the launch of its one-of-a-kind publishing automation software that dramatically improves content organization and distribution across digital channels. The Software as a Service (SaaS) tool debuts as the first-ever market solution to simultaneously publish a post to WordPress and promote it on social channels. Previewed recently with rave reviews at Content Marketing World, PowerPost kicks off the new year resolving to transform modern brands into efficient power publishers. PowerPost disrupts conventional marketing processes not only with its unique tool but through its interactive online magazine, Planet Content, and content studio’s newsroom of writers and visual designers.
Dan Curran, PowerPost Founder and seasoned marketing executive, purchased and combined three companies in 2016 to form content publishing firm, PowerPost. After identifying a need to efficiently publish and distribute content across popular digital channels, Curran and Co-Founder, Paul Shirer, developed the SaaS platform to streamline and accelerate content publishing processes; the addition of the SaaS tool will propel the company’s growth.
“We are entering an era of marketing automation” said Dan Curran, CEO and founder. “Brands are scrambling to keep up with the pace and frequency in which consumers demand content. We developed PowerPost to help brands and users better connect with their audiences by automating the messages they need to convey. To enhance the experience, we developed Planet Content, a digital newsroom, powered by our own editorial team, that shares the latest and greatest in practical guides, topical trends and a network of transformative thought leaders to help advance brands into becoming power publishers.”
The content brands share is as important as the product they sell and PowerPost helps to automate that brand marketing. PowerPost inspires brands to take their digital publishing to the next level by dramatically streamlining the content marketing processes. ‘Publish or perish’ is the new mantra.
HOW IT WORKS
Satisfying the needs of next-gen marketers, PowerPost’s multi-channel editor not only lets users easily turn one social caption into several tailored messages to publish but also allows users to upload any type of file, preview posts as they appear in their native environment, share feedback and effectively collaborate with others. In addition, PowerPost’s organized and centralized content review and approval process saves users time and energy by eliminating inefficient back and forth emailing, document sharing and multiple account logins and tabs. Users can easily collaborate and share feedback with colleagues, clients and third parties. PowerPost’s notification system send alerts when changes or comments have been made to keep everyone in the loop.
Over 100 brands participated in rigorous testing of the SaaS tool including Marriott, Ty, AmericInn, Frisch’s Big Boy, Cannon Safe and Sqwincher and with more brands on board, PowerPost will double staff in both St. Louis and Chicago offices.
Curran’s executive team consists of Paul Shirer, Chief Technology Officer and Co-Founder, Lindsey Creech, Director of Client Success and Lisa Grim, Vice President of Strategy.
“We know that PowerPost will be a game changer for major brands, agencies and users,” said Curran. “Brands look to storytelling to convey their message, gain followers and sell their product. Great content is worthless if no one sees it.”
PowerPost offers a complimentary trial with the tool and a personalized demonstration by a member of the content marketing team.
About PowerPost and PowerPost Studio
Amidst content chaos, PowerPost streamlines content publishing, making messaging for brands more effective. PowerPost the tool turns brands into instant publishers. It allows users to contextually customize content per channel. PowerPost connects to major digital channels such as Facebook, Twitter, LinkedIn, Wordpress and Pinterest. The PowerPost Studio’s skilled team of writers, visual artists, veteran marketing executives and social media experts help devise breakthrough strategies to bring order, drive engagement, quality leads and bottom line results. With offices in St. Louis, MO and Chicago, PowerPost Studio is a Google Partner.
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