OleHenriksen Announces Brand Relaunch
San Francisco, CA (March 16, 2017) – OleHenriksen announces the brand’s relaunch with four streamlined franchises to target the top five skincare concerns and a stronger focus on the brand’s Scandinavian roots.
The OleHenriksen relaunch features the same award-winning formulations beloved by Ole’s clients - such as Truth Serum®, Sheer Transformation® Perfecting Moisturizer and Power Peel™ Transforming Facial System, with the addition of a completely new collection, Balance, designed to care for oily skin. Each product features elevated, streamlined, colorful and modern packaging inspired by Ole’s Scandinavian heritage, and has been reorganized from ten collections into four clear, distinct and color-coded product franchises based on skincare concern for improved navigation and ease:Introducing the new OleHenriksen
- The Truth Collection– brightening, anti-aging and all-day hydration
- The Transform Collection– evens skin tone and texture
- The Nurture Collection– intensely hydrates and nourishes dry and sensitive skin
- The Balance Collection– Ole’s newest innovation, controls oil and refines pores without stripping skin
Scandinavian skin care expert Ole Henriksen has been giving clients his signature Ole Glow™ for more than 40 years, stemming from his Beverly Hills spa opening in 1975. This led to a cult following of celebrity clientele and developed into the launch of his own namesake product line in 1984. In 2011, Kendo, a brand incubator at LVMH, saw an amazing opportunity in OleHenriksen and acquired the brand, bringing with it a hallmark of excellence and creativity to take the brand to the next level. After five years of being nurtured by the best global product expertise, rigorous and extensive scientific testing, and a deep immersion to truly understand and rearticulate the brand’s origins, OleHenriksen skincare has reemerged in 2017 with greater vitality, optimism and spotlight on Ole’s Scandinavian heritage.
“I believe in life that every decade or so you want to remodel your house, change your look. This was a chance to make the products look more elegant and sophisticated, and I also wanted to make the shopping experience for our clients as easy as possible. I think we’re going to be discovered by a wider audience because the linear is going to draw you in with the vivid colors and storytelling. At the end of the day, my goal is always reminding women and men that good skin starts with you feeling good about the person that you are and recognizing all of the abilities that you have. With the brand relaunch, it’s now easier than ever to achieve the Ole Glow™ and become your own skincare expert.” – Ole Henriksen
The OleHenriksen skincare collection continues to be built on the product philosophy of exfoliate, treat and soothe, which originated in Ole’s Beverly Hills spa. Each product in the line—from easy daily regimens to professional-strength systems—combines efficacious powerful actives, natural botanicals and essential fatty acids to address all clients’ skin concerns. As a tribute to Ole’s spa background, intoxicating scents and luxurious textures create a total sensorial experience from start to finish.
OleHenriksen’s brand relaunch is also supported with a stronger social media presence and fresh marketing opportunities. On the brand’s YouTube channel, Ole Henriksen and a group of influencers have created original content spotlighting the new franchises and demonstrating how to use the products. The brand’s most recent digital street casting campaign, #NextOleWonder, highlighted real Scandinavian women of all ages who embody the Ole Glow™ to represent each of the four franchises. OleHenriksen is also continuing its Glow Camp events, transformational skin care retreats that center around the mind, body and skin, in beautiful, meaningful locations around the world.
Ole is the original glow expert and we are excited to share his story with the world—one happy, radiant face at a time. Now with a richer, colorful narrative to bring its unique point of view to life, the new OleHenriksen brand relaunch will continue to bring Ole’s cheerful personality to his line of skincare and empower clients to understand and experience glowing results like never before.