Aladdin, a brand of PMI, joins forces with The Nature Conservancy
SEATTLE, WA (March 23, 2017) – Aladdin, a brand of Pacific Market International and maker of reusable food and beverage consumer products, is furthering its commitment to global responsibility through a new partnership with The Nature Conservancy®. Finding common values with The Nature Conservancy’s mission of “conserving the lands and waters on which all life depends”, beginning in 2017 the two brands will partner to engage and excite consumers, retailers, and communities across the nation to celebrate the earth we live in through cause awareness in product information, social media messaging, in-store displays and their respective websites at www.aladdin-pmi.com and www.nature.org.
On March 18th, 2017, the Aladdin Earthscapes™ series debuted at International Home + Housewares Show in Chicago, with vibrant graphics inspired by the beauty of the natural landscapes of earth and water. Additionally, the Aladdin line will feature its unique line of e-cycle® hot mugs, made of recycled and recyclable material, and a new recycled glass line.
In partnership with the Nature Conservancy, Aladdin products will begin to inform consumers about land and water conservation programs to donate to, including programs such as protecting the Emerald Edge, the world’s largest intact coastal temperate rainforest, spanning Washington, British Columbia, and Alaska.
“The Aladdin brand is really excited to be partnering with The Nature Conservancy as we share common values of social responsibility and environmental stewardship,” said Rich DePencier, Vice President of Aladdin. “As a brand trusted by consumers and employees to do the right thing, Aladdin takes that responsibility seriously. We are on a shared journey on this planet to enhance and protect our land and water, and it starts one day at a time with efforts like this.”
Designed to be healthy for families and the planet, all of Aladdin’s products are BPA-free and reduce the use of single-use, disposable water bottles and coffee cups. Beyond its reusable focus, Aladdin has committed to using recycled and recyclable materials in its products, to ethical manufacturing, and to a sustainable supply chain, including a 54% reduction in emissions over the last ten years.
“In the Emerald Edge, The Nature Conservancy is working with local people to advance shared conservation values across 100 million acres, including ancient cedar forests, spectacular coastlines, humpbacks and orcas, grizzlies and more,” said Eric Delvin, Emerald Edge Program Director at The Nature Conservancy. “This is a rare and precious ecosystem, and we are grateful to Aladdin for their support in raising awareness among consumers.”
“With nine offices worldwide, our employees are energized by the global footprint of the Nature Conservancy’s programs, with so many opportunities to volunteer locally and make a meaningful difference in their own local communities,” added DePencier.
@aladdin_pmi joins forces with @nature_org Tweet
Remember that lunch box you loved as a kid? Aladdin probably made it. For more than 100 years, Aladdin has been designing thoughtful products that make the most of every day. Today that means stylish and sustainable food & beverage containers that go wherever you go. To learn more about Aladdin, visit www.aladdin-pmi.com.
About The Nature Conservancy
The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world’s toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at unprecedented scale, and helping make cities more sustainable. Working in more than 65 countries, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit www.nature.org or follow @nature_press on Twitter.
Founded in 1983 by Rob Harris and guided by principles of sustainability, community and integrity, PMI manufactures, markets, and designs innovative food and beverage container solutions under four brands: Aladdin®, Stanley®, Migo® and Slant®. PMI also creates private label products for select global retailers. Headquartered in Seattle, PMI has offices in San Francisco, Bentonville, Shanghai, Shenzhen, Amsterdam, Manila, Manaus, and Rio de Janeiro. Additionally, PMI has ownership in three manufacturing facilities, one in China and two in Brazil.
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Elisa Young, PMI
Alycia Cavadi, Momentum Media PR
Robin Stanton, The Nature Conservancy