marc jacobs beauty announces the #castmemarc class of 2017meet the #castmemarc class of 2017
new york, ny (may 4, 2017) – marc jacobs beauty introduces the #castmemarc class of 2017, a global casting call that has awarded five emerging beauty stars as the brand’s new vloggers.
marc jacobs beauty’s first-ever #castmemarc campaign invited aspiring artists to share videos on instagram telling marc what inspires them in beauty and fashion and why they should be chosen for the #beautymarc video series. after sifting through vlogger candidates from around the world, marc jacobs beauty flew 10 finalists to new york to record a makeup application video for a panel of judges, including marc jacobs and marc jacobs beauty global educating artist yvonne macinnis. milk, a friend of marc jacobs beauty, announced the five winners, london-based nathalie sade fontanges from zambia (@nathalie7sade), rhea jacobs from dubai (@therjacobs), lucy garland from australia (@lucygarland), jay from santa barbara (@glamboyjay) and zachary edward from los angeles (@zacharyedward).
“we were really excited to see the response to the #castmemarc global search. I really enjoyed the submission videos and loved everyone’s enthusiasm and energy. I love to see how different people interpret all of the product we have worked so hard on. we’re super appreciative of people traveling so far to work with us and can’t wait to see what they do.”
the marc jacobs beauty #castmemarc class of 2017 has been awarded a starring role in the brand’s #beautymarc how-to video series. in addition, the artists have won a year’s supply of marc jacobs beauty products, invitations to all marc jacobs beauty influencer events in 2017 and a marc jacobs wardrobe and accessories allowance.
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about marc jacobs beauty:
as with his fashion, marc’s rule-breaking creativity is at the heart of his makeup vision. for marc, getting it right involves a little bit of wrong. he inspires you to push the boundaries and create your own style. so indulge in his exquisite textures, take liberties with his provocative shades, and play with his daring designs.
marc redefines beauty as imperfectly perfect. “i see beauty in many things and i am attracted to all sorts of imperfection, to style, to confidence or experimentation. it’s unexpected and surprises you.” inspiration stems from the spirit of “the girl” and her makeup ritual. “i think the idea of transforming into this person you want to be, is a lot of fun…it’s the idea of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out.”
san francisco-based kendo (part of the lvmh group, the world’s leading luxury products group) focuses on the development of global beauty brands. through original concepts, collaborations and acquisitions, kendo brings to market fresh, relevant and innovative brands. the kendo team blends product development, marketing and operations expertise to redefine the beauty landscape. the portfolio today consists of kat von d beauty, marc jacobs beauty, olehenriksen, bite beauty and fenty beauty by rihanna. what characterizes kendo is its dedication to product quality, innovation and authentic storytelling. today, brands within the kendo portfolio are distributed in 25 countries.