New Barilla® Ready Pasta Delivers Perfect Pasta in 60 Seconds
Quality meets convenience with the latest microwavable product from the world’s pasta leader
(Northbrook, IL) – May 17, 2017 – Barilla America, the leading Italian food brand in the United States, is introducing its latest innovation in the pasta category, Barilla Ready Pasta, a microwaveable, fully-cooked pasta. Made with just three simple ingredients—fully cooked al dente pasta, a dash of extra virgin olive oil and a pinch of sea salt—Barilla Ready Pasta allows people to enjoy the al dente texture they’ve come to expect from Barilla in just 60 seconds, without sacrificing taste.
“By listening to our consumers, we identified a need for a pasta solution that makes mealtime more convenient without compromising the quality people have come to expect from Barilla,” said Melissa Tendick, Vice President of Marketing for Barilla Americas. “With Barilla Ready Pasta, it only takes 60 seconds to prepare perfect pasta, so it’s great for people who are short on time or looking for a delicious meal option that doesn’t require extra clean up – whether it be lunch at work, an after-school snack or an easy, delicious dinner at home.”
Barilla Ready Pasta is an ultra-convenient option offered in four pasta shapes including Elbows, Gemelli, Penne and Rotini. It can be made in three easy steps:
- Gently knead Ready Pasta pouch, tear the pouch open about 1 inch;
- Microwave for 60 seconds;
- Toss with your favorite ingredients, such as fresh produce, cooked protein or cheese, for a quick meal, snack or side dish and enjoy!
Barilla Ready Pasta is also non-GMO certified, has no preservatives and is all natural. The pasta is packaged in an 8.5-ounce pouch, making two servings and can be found in the dry pasta aisle. Barilla Ready Pasta is now available at a variety of grocery, club and convenience stores and sold on Amazon. For a complete list, visit www.Barilla.com and search via product locator.
Check out @BarillaUS’s new Ready Pasta for perfect pasta in 60 seconds! #ReadyPasta Tweet
About the Barilla Group
Founded in 1877 from a bread and pasta shop in Parma, Italian family-owned Barilla is an international group and top global food company. A world leader in the markets of pasta and ready-to-use sauces in continental Europe, bakery products in Italy, and the crispbread business in Scandinavia, the Barilla Group owns 29 production sites (14 in Italy and 15 abroad) and exports to more than 100 countries. Every year, its plants turn out approximately 1.7 million tons of food products that are consumed on tables all over the world, under the following brand names: Barilla, Mulino Bianco, Harrys, Pavesi, Wasa, Filiz, Yemina e Vesta, Misko, Voiello and Academia Barilla.
The Barilla Group has one way of doing business: “Good for You, Good for the Planet.” “Good for You” means constantly improving its products, motivating people to adopt healthy lifestyles and improving food access and social inclusion. “Good for the Planet” means promoting sustainable supply chains and reducing the C02 emissions and water consumption that occur during the production process.
For more information, please visit: barillagroup.com.