SMITHFIELD PARTNERS WITH AWARD-WINNING CHEF JOSE GARCES TO LAUNCH “SABOR SMITHFIELD” FOR LATINOS ACROSS THE COUNTRY
Smithfield launches its first-ever multimedia Spanish-language website with recipe series by all-star chefs
SMITHFIELD, Va., – June 5, 2017 – Today, Smithfield announced the launch of SaborSmithfield.com, its first-ever multimedia Spanish-language website highlighting a series of partnerships with renowned Latino chefs across the country. To celebrate the launch, Smithfield partnered with James Beard award winner and Latin-American Chef Jose Garces, who created flavorful recipes featuring Smithfield Fresh Pork – a line of hand-selected and hand-trimmed fresh pork that offers consumers quality, freshness, and versatility for any meal.
SaborSmithfield.com, which translates to flavor, savor or taste Smithfield, was created to serve as a resource for Spanish-speaking consumers to learn more about the Smithfield brand, educate themselves on the different cuts of pork, and to explore different delicious and easy-to-prepare recipes.
Jose Garces, distinguished chef and restaurateur, 2009 recipient of the James Beard Foundation “Best Chef: Mid-Atlantic” award, and winner of Food Network's “The Next Iron Chef” leveraged his culinary expertise and Hispanic roots to create mouthwatering and innovative twists on traditional Latin dishes, while highlighting the flavor of Smithfield Fresh Pork.
“We are honored to expand our partnership with Jose Garces to bring restaurant-quality fresh pork recipes to Hispanic homes across the country, and offer a variety of delicious and easy to cook recipes in our new Spanish-language website,” said Dedra Berg, senior director of fresh pork marketing for Smithfield Foods. “Our partner chefs like Chef Garces know the importance of using the best quality ingredients in their dishes, and that is why they select Smithfield Fresh Pork in their kitchens.”
“Pork is a staple in Hispanic households and in many traditional dishes,” said Chef Jose Garces. “I’m thrilled to share with the Latino community three of my favorite and easy-to-cook recipes featuring Smithfield Fresh Pork.”
Chef Garces recipes with Smithfield Fresh Pork are sure to make everyday meals a memorable occasion. Tacos al Pastor with Red Beans and Oaxaca Cheese Cornbread; Grilled Pork Chops with Cognac Butter, Mustard Aioli and Mushrooms; and Provoleta Stuffed Pork Chops with Chimichurri & Brussels Sprouts with Chestnut Cream are some of the recipes consumers can find on SaborSmithfield.com.
A leading provider of high-quality pork products, Smithfield was founded in 1936 in Smithfield, Virginia, establishing the town as the “Ham Capital of the World.” From hand-trimmed bacon and slow-smoked holiday hams to marinated tenderloins, Smithfield brings artistry, authenticity and a commitment to heritage, flavor, and handcrafted excellence to everything it produces. With a vast product portfolio including smoked meats, hams, bacon, sausage, ribs, and a wide variety of fresh pork cuts, the company services retail, foodservice, and deli channels across the United States and 30 countries abroad. All of Smithfield’s products meet the highest quality and safety standards in the industry. To learn more about how Flavor Hails from Smithfield, please visit www.Smithfield.com, www.Twitter.com/SmithfieldBrand, and www.Facebook.com/CookingWithSmithfield. Smithfield is a brand of Smithfield Foods.
About Smithfield Foods
Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan's Famous®, Farmland®, Armour®, John Morrell®, Cook's®, Kretschmar®, Gwaltney®, Curly's®, Margherita®, Carando®, Healthy Ones®, Krakus®, Morliny® and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.
República for Smithfield