Colgate® Optic White® Partners With Country Music Star Kelsea Ballerini To Share Her Personal Journey And Real Moments That Make Her Smile
Colgate® Optic White® and Kelsea Connect with Fans to Celebrate and Inspire Bright Smiles Every Day
Country star @KelseaBallerini partners w/ @OpticWhite to inspire real smiles #OpticWhitexKelsea Tweet
NEW YORK, NY (June 26, 2017) – Colgate® Optic White® is pleased to announce a yearlong partnership with Platinum-selling artist-songwriter Kelsea Ballerini to give fans a unique view into her personal and professional journey as one of music’s rising stars.
2017 is an exciting year full of milestones for Kelsea, including several major award nominations, traveling for tour dates spanning the globe, and the upcoming release of her highly anticipated second album later this fall. Colgate Optic White will join Kelsea along the way to celebrate and share her most rewarding moments along with her fans, family, and friends.
“This year has been one of the happiest of my life and I can’t stop smiling about it,” shared Kelsea. “It made complete sense to partner with Colgate Optic White to help me keep my smile bright and white!”
Colgate Optic White kicked off the brand’s partnership with Kelsea by hosting a private concert in NYC where media, influencers and fans gathered to hear Kelsea perform a special set, concluding with her first live, acoustic performance of her new single, “Legends.”
“We look forward to joining Kelsea on her amazing journey this year as she continues to spread smiles across the faces of her fans,” said Bill Van de Graaf, Vice President and General Manager, North America Oral Care Marketing at Colgate-Palmolive.
For behind-the-scenes access to Kelsea’s biggest moments and more, follow @OpticWhite and @KelseaBallerini on Twitter and Instagram using #OpticWhitexKelsea.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com.
About Kelsea Ballerini
Named among "The 35 Most Anticipated Albums of 2017” by Entertainment Weekly, GRAMMY nominee Kelsea Ballerini has released her first heart-melting anthemic single “Legends” off her highly anticipated sophomore album. The Black River Entertainment artist skyrocketed to stardom after releasing three consecutive #1 smashes from her critically acclaimed debut album THE FIRST TIME — the PLATINUM-certified “Love Me Like You Mean It” and “Peter Pan,” and GOLD-certified “Dibs” — making her the only female artist in country music history, including female duos and groups, to achieve this accolade. The talented singer-songwriter also reached GOLD with Top 5 hit “Yeah Boy,” after having written or co-written all 12 songs on her debut. Ballerini has appeared on the cover of Billboard Magazine’s GRAMMY preview issue, was included in Forbes’ “30 Under 30” class of 2017, and featured in People Magazine’s “Beauty at Every Age” list in their iconic World’s Most Beautiful issue for 2017. She's been named “The Country Sweetheart” in People’s elite “Ones to Watch” portfolio, praised by Rolling Stone as the “Nashville It Girl,” touted by Billboard as “Country’s Next Queen,” and selected as one of CMT’s Next Women of Country. After her 2016 headline THE FIRST TIME TOUR — which visited dozens of cities across the U.S. and included sold-out shows in her hometown of Knoxville, Tennessee; Minneapolis, Minnesota; New York City; Los Angeles; and more — Ballerini joined Thomas Rhett for his HOME TEAM TOUR and is currently on Lady Antebellum’s YOU LOOK GOOD WORLD TOUR. Awarded Billboard’s “Rising Star” honor at the prestigious 2015 Women in Music event, she has continued to gain recognition by scoring her first-ever ACM Award win for New Female Vocalist of the Year, iHeartRadio Music Award for Best New Country Artist, multiple Radio Disney Music Awards, and the American Country Countdown Award (ACCA) for Breakthrough Female of the Year.
PRESS CONTACT: Lesley Stanley
Cohn & Wolfe