ZESPRI KIWIFRUIT CELEBRATES THE START OF SUNGOLD SEASON WITH A NATIONAL CAMPAIGN FEATURING COVER FROM MATT AND KIM
The Joy of Eating a SunGold Kiwi Brought to Life in Video for New Rendition of ‘Hooked On A Feeling’
Newport Beach, CA – June 21, 2017 – Summer is a time of sunshine, happiness and the seasonal return of SunGold Kiwifruit from Zespri, the world leader in premium quality kiwifruit. To kick-off the start of the season, Zespri is launching a national campaign, Celebrate The SunGold, which aims to highlight SunGold kiwi’s tropical sweet taste and vibrant yellow flesh by drawing parallels between eating the fruit with the indescribable feeling of a warm, sunny day.
At the core of the campaign, launching on Summer Solstice, is Matt and Kim’s version of the classic song ‘Hooked On A Feeling.’ The campaign aims to illustrate that the unique taste of SunGold evokes the same, universal feeling a warm, sunny day triggers. The popular hit paired with Matt and Kim’s upbeat style have melded together to create a danceable summer anthem that will add some extra sunshine into the SunGold season.
“If you’ve ever seen one of our shows you know we’re all about throwing in covers with upbeat summertime vibes,” said Matt and Kim. “When Zespri hit us up with a box of kiwis, which were amazing, and said that summertime vibe is what SunGold is all about, we knew we’d be a great match for this spot!”
The cover plays over a short video created through a partnership between Zespri and filmmakers Philip Leclerc and Taylor McWethy. The video brings to life the joyful spirit of summer and the unique taste of Zespri SunGold Kiwifruit.
“We are excited to launch our Celebrate the SunGold campaign and add a little sunshine into everyone’s days with Matt and Kim’s rendition of ‘Hooked On A Feeling.’ When you watch, you can’t help but smile and crave a deliciously sweet SunGold Kiwi,” said Sarah Deaton, marketing manager of Zespri Kiwifruit.
Zespri, a grower-owned company, is committed to growing the best-tasting kiwifruit and it’s through this passion that their proprietary SunGold variety, a natural cross between gold kiwis, was developed. With a tropically sweet flavor, SunGold Kiwis taste like a blend of mango and strawberry, smooth and hairless on the outside and a bright yellow on the inside.
Zespri Kiwifruit is continuing to Celebrate The SunGold all summer long throughout the US at sun-filled influencer and consumer events, through digital and mobile activations, as well as on the brand’s social channels. Pick up Zespri SunGold Kiwis at select grocery stores nationwide before the season ends.
Zespri International exports premium kiwifruit and is recognized as one of the world’s most successful horticulture marketing companies. Based in Mount Maunganui, New Zealand, Zespri is 100 percent owned by current or past kiwifruit growers, and employs approximately 400 people in New Zealand, Asia, Europe and the Americas. The Zespri brand is the global leader in premium quality kiwifruit.
On behalf of 2,500 growers in New Zealand and 1,200 growers based elsewhere, Zespri manages kiwifruit innovation and supply management, distribution management and marketing of Zespri Green, Zespri SunGold, and Zespri Organic.
For more information on Zespri North America, please visit www.zesprikiwi.com.