Nestlé Health Science’s ProNourish™ Brand Launches Gluten-free and Low-FODMAP Recipe Videos for People with Digestive Sensitivities
Gluten-free and Low-FODMAP snack idea videos introduced with new Celiac Disease Foundation partnership and launch of Chocolate ProNourish™ Drink
Bridgewater, N.J., July 11, 2017 — ProNourish™, a nutritional drink brand from Nestlé Health Science (NHS), is furthering its mission to support people with digestive sensitivities with the launch of videos showcasing quick and easy gluten-free and low-FODMAP snack ideas. Short and snappy “hands and pans” recipe videos have gained popularity online, garnering around 500 million views per month.1 Most commonly, these are intended for the population at large. These new recipe videos from ProNourish™, however, are geared toward people with digestive sensitivities who are following a gluten-free and/or low-FODMAP diet.
The videos are being released in conjunction with a year-long collaboration between ProNourish™ Nutritional Drink and the Celiac Disease Foundation (CDF), which will include communications and sharing of resources with patients and healthcare professionals through CDF’s e-newsletters, social media channels, and website. To view these videos, please visit the ProNourish™ Facebook page.
“The Celiac Disease Foundation is committed to cultivating relationships with leading corporations and brands like Nestlé Health Science and ProNourish™ that share our vision of improving the quality of life for all people affected by celiac disease and non-celiac gluten and wheat sensitivity,” explains Marilyn G. Geller, CEO of the Celiac Disease Foundation. “Providing our audience with simple recipe videos designed especially for them allows us to do that.”
Barbara McCartney, Regional Business Head for NHS Consumer Care in North America, shares, “The NHS mission is to offer nutritional solutions to help improve consumer’s lives. We are passionate about digestive health, shown by the ProNourish™ Nutritional Drink launch last year and our ongoing efforts to develop resources for people with digestive sensitivities.” She adds, “Partnering with CDF is an optimal way to offer meaningful solutions to those people who can truly benefit from them.”
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The new videos feature new Chocolate ProNourish™ Drink, which allows people with digestive sensitivities to enjoy a flavor favorite. Chocolate ProNourish™ Drink, with its cocoa ingredient, is certified low FODMAP by Monash University, an international leader of low-FODMAP food testing and certification.
Danielle Capalino, a digestive-health focused registered dietitian, focuses on finding simple ways for people with digestive sensitivities to eat without worry. She reports, “I always encourage my clients to plan ahead so they will have what they need, even with a busy, on-the-go lifestyle. Short videos make that so easy – especially with the easily packable low-FODMAP and gluten-free snack ideas featured in the new recipe videos like no-bake bites, hummus, and ProNourish™ Nutritional Drink.”
About Nestlé Health Science
Nestlé Health Science, a wholly-owned subsidiary of Nestlé, is a health-science company engaged in advancing the role of nutrition therapy to change the course of health for consumers, patients and its partners in healthcare. Nestlé Health Science’s portfolio of nutrition solutions, diagnostics, devices and drugs targets a number of health areas, such as inborn errors of metabolism, pediatric and acute care, obesity care, healthy aging, and gastrointestinal and brain health. Through investing in innovation and leveraging leading edge science, Nestlé Health Science brings forward innovative nutritional therapies with clinical, health economic value and quality of life benefits. Nestlé Health Science employs around 3,000 people worldwide and is headquartered in Epalinges (near Lausanne), Switzerland. For more information, please visit www.nestlehealthscience.us.
About Celiac Disease Foundation
Celiac Disease Foundation is the nation’s leading disease advocacy organization for celiac disease and non-celiac gluten/wheat sensitivity. We drive diagnosis, treatment, and a cure through research, education, and advocacy to improve the quality of life for all those affected. Through iCureCeliac®, our national registry dedicated to patient-centered research, we collaborate with researchers, clinicians, and industry to better understand, and ultimately cure, celiac disease. Since our founding in 1990, Celiac Disease Foundation continues to champion many battles: federal recognition of celiac disease and labeling standards for gluten-free foods, improved diagnostic tools, widespread patient and provider education, access to mainstream gluten-free products, and the need for better treatments and a cure. For more information, please visit celiac.org.
Nestlé Health Science’s ProNourish™ (www.ProNourish.com) is the first nationally distributed nutritional drink designed and marketed specifically to be low in FODMAPs for people with digestive sensitivities. It is a delicious nutritional drink that helps make following a low-FODMAP diet easier, whether at home or on-the-go. ProNourish™ drinks are also suitable for people with gluten sensitivity or celiac disease as well as lactose intolerance. It can be found in the nutritional drink section (within diet management aisle) at grocery stores or pharmacies nationwide, and can also be purchased online at the Nestlé Nutrition Store and other e-tailers.
FODMAP is an acronym for Fermentable Oligosaccharides, Disaccharides, Monosaccharides And Polyols, which classifies specific types of short-chain carbohydrates that can be poorly absorbed in the small intestine, resulting in severe abdominal pain, bloating, constipation and/or diarrhea and excess gas in some people. To learn more about FODMAPs or a low-FODMAP diet, visit www.LowFODMAPcentral.com.
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1 Johnson, L. (2016, October 30). How Tasty’s Addictive Cooking Videos Helped BuzzFeed Build a Food Empire. Retrieved July 7, 2017, from https://www.adweek.com/digital/how-tasty-mastered-social-publishing-part-buzzfeed-s-plan-make-50-revenue-video-174325/.