Goodwood, England, 27 July 2017
“From its debut in 1925, a Rolls-Royce Phantom has been the choice of the world’s most influential and powerful men and women, and as a result, a constant presence at history’s most defining moments” - Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
Rolls-Royce Motor Cars today unveiled the eighth generation Phantom at a gala reception in London. Flanked by seven great Phantoms representing the first seven generations of the car, Phantom VIII is the 21st Century incarnation of the world’s longest running automotive nameplate and what is inarguably the “best car in the world.”
This wholly new contemporary design of Rolls-Royce Phantom DNA offers an all-new aluminium ‘Architecture of Luxury’ which underpins the Phantom and ensures the architectural and proportional lineage of Rolls-Royce while delivering a new level of ‘Magic Carpet Ride:’ lighter, stiffer, quieter than ever.
The most technologically advanced Rolls-Royce ever with a central nervous system that connects and controls all the advanced intelligence systems of the New Phantom.
Rolls-Royce Motor Cars unveils the eighth generation Phantom #GreatPhantoms @RollsRoyceMedia Tweet
As the patron settles into the car, an assistant or valet steps forward and lightly touches the sensor on the door handle so it whispers closed of its own accord, enveloping the occupant in ‘The Embrace,’ enhancing the sense of occasion and effortlessness of entry into the New Phantom.
At the heart of the New Phantom’s modern design is a wholly contemporary reinterpretation of a motor car’s dashboard, ‘The Gallery, behind a single pane of the glass. ‘The Gallery’ houses the analogue clock – a nod to the fact that “the loudest sound you can hear in a Rolls-Royce…is the tick of the clock.”
An all-new 6.75 litre twin-turbo V12 engine is the silently beating heart of the New Phantom debuting the next chapter of Rolls-Royce’s existence.
“Phantom is the epitome of effortless style, a historical nameplate that occupies a rarefied space in the luxury constellation and conjures a rare magic all of its own. The New Phantom raises a glass to an illustrious design legacy whilst forging a modern and revitalised presence for the next era of Royce-Royce design.” -- Giles Taylor, Director of Design, Rolls-Royce Motor Cars
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