NEW PSA CONFRONTS HIRING CHALLENGES OF EMPLOYERS AND MILLIONS OF UNEMPLOYED YOUTH IN THE UNITED STATES
New York, NY (August 3, 2017) — With nearly 6 million young people currently out of school and out of work despite more than 7 million job vacancies across the country, young adults are facing an Opportunity Divide that threatens their economic growth and social mobility. In response to this, Grads of Life, working in partnership with the Ad Council and 22squared, is launching a new series of ads, including a series titled “7 Second Resumes,” to address this critical employment gap and introduce employers to the incredible benefits of working with “Opportunity Youth” — unemployed young adults between the ages of 16 and 24 who are an often overlooked talent pool.
The campaign works to shift employer perceptions of Opportunity Youth from social liabilities to economic assets, and help hiring professionals broaden and diversify their talent pools to include these skilled, motivated young adults. The goal is to spur employers to shift their perceptions of what talent looks like and develop Opportunity Youth talent pipelines for their companies. The PSAs are targeted toward HR managers and C-Level executives who are looking for skilled talent, but are frustrated by a hiring process that often screens out qualified candidates. Research indicates that two-thirds of employers have trouble finding qualified applicants for their job openings, but this may be because they are relying on traditional educational accreditations, and are not thinking about who may be the best fit for the job.
“This is such an important campaign because it reinforces the necessity of diversity in the workplace,” said Ad Council President and CEO Lisa Sherman. “And that means diversity of experience, background, and circumstance. Everyone has something that they can bring to the table, and the employers who’ve worked with Grads of Life partners have seen real business benefits including increased retention and employee engagement. To date, more than three hundred employers have already reached out to Grads of Life to partner with workforce training organizations to access skilled, resilient talent.”