Rack Room Shoes enters Back To School season celebrating 10-year partnership with Shoes That Fit
Back To School season marks 10-year partnership for @myrackroomshoes and @ShoesThatFit Tweet
CHARLOTTE, N.C., August 9, 2017
Over the last decade, Rack Room Shoes has enjoyed a long-standing partnership with the non-profit organization Shoes That Fit. Year after year, the national family retailer has continued to receive positive responses from its customer base, resulting in higher donations during fundraising campaigns - all to further aid Shoes That Fit partner schools, educators and students.
Each Back to School season, the family footwear retailer hosts a Shoes That Fit fundraiser event, empowering customers to give back to their local communities by supplying children in need with new shoes. The money raised is channeled through local school liaisons who identify students and school systems in need, while also coordinating the distribution of new footwear.
Last year, Rack Room Shoes raised $1.46 million during its annual Shoes That Fit campaign – during Back to School and holiday campaigns – far exceeding its goal of $1 million.
Since 2007, Rack Room Shoes has raised a total of $5,604,113 and donated 206,201 pairs of shoes, while also increasing the number of participating schools by more than 50 percent.
This year’s Back to School fundraising campaign runs through September 12.
“Our team is humbled by our customers’ willingness to join our company-wide mission of supporting programs, such as Shoes That Fit, that provide children with a strong foundation for the future,” said Mark Lardie, Rack Room Shoes President and CEO. “We wouldn’t be able to impact our communities in such a profound way without their generosity and support.”
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The Back to School season also brings the introduction of Rack Room Shoes’ newest initiative, the Kids Club. Corporate employees recently brought their children to the Rack Room Shoes headquarters to star in a photo shoot designed exclusively to highlight its new Kids Club campaign, which features the wide selection of children’s shoes – from casual to dress and even including athletic brands – that the retailer has to offer.
For more than a decade, Rack Room Shoes has featured real customers – instead of professional models – in seasonal advertisements through activities like Models Wanted and The Real People Project. The newly unveiled Kids Club embraces this authentic storytelling and encourages parents to submit pictures of their children wearing Rack Room Shoes – simply using the hashtag #iamrackroom – for a chance to be featured in the brand’s Kids Club advertising.
“We always look forward to the Back to School season and this year is no different,” said Senior Director of Marketing for Rack Room Shoes, Jan Mauldin. “We are setting higher and higher fundraising goals to benefit Shoes That Fit and are eager to begin incorporating our customers’ families in new branding initiatives for our Kids Club.”
About Rack Room Shoes
Headquartered in Charlotte, N.C., Rack Room Shoes is the family footwear retailer of choice. Known as an innovator in the shoe industry for more than 90 years, Rack Room Shoes offers a wide selection of nationally recognized and private brands of great shoes for men, women and children in comfort, dress, casual and athletic categories. For more information, visit Rack Room Shoes’ website at www.rackroomshoes.com.