INSPIRED BY FANS, RESTAURANTEUR CHESTER CHEETAH SERVES UP UNIQUE MENU ITEMS WITH FIRST-EVER CHEETOS RESTAURANT
Closing Out Restaurant Week, the Spotted Cheetah Opens in New York City with Celebrity Chef Anne Burrell Creating Limited-Time Cheetos-Infused Culinary Experience
Digital Cookbook To Be Available Nationwide
PLANO, Texas (August 8, 2017) – From bagels to sushi, the internet has been abuzz with the outrageous Cheetos-infused recipes going viral and popping up at restaurants around the country. Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, is now bringing Cheetos-inspired dishes to life in New York City at The Spotted Cheetah, the first-ever restaurant devoted to all things Cheetos.
Located in the heart of New York City at 211 W. Broadway, The Spotted Cheetah will be open to the public by reservation only August 15 – August 17 and will provide guests the opportunity to enjoy the ultimate Cheetos dining experience. The menu combines the beloved cheese and crunch of Cheetos with chef Anne Burrell’s culinary talent. With her trademark spiky blonde hair and fun, pumped-up personality, Burrell has worked some of the top restaurants in New York, including her new restaurant, Phil & Anne's Good Time Lounge, studied culinary landscape and traditions of Italy, and authored two popular cookbooks, Cook Like A Rockstar and Own Your Kitchen. Now she's lending her culinary expertise at something completely different with the world's first Cheetos restaurant.
“As a long-time Cheetos fan, I’m thrilled to join forces with a snack brand that is truly an iconic American staple,” said Burrell. “I had so much fun curating this specially crafted, one-of-a-kind menu for the first Cheetos restaurant – I can’t wait to see guests’ reactions!”
@chestercheetah announces the opening of #TheSpottedCheetah, the First-Ever Cheetos restaurant in NY with Anne Burrell Tweet
The three-course menu will range from $8 to $22, and will feature a total of eleven signature Cheetos-inspired dishes showcasing well-known Cheetos flavors - Cheesy, Flamin’ Hot, Flamin’ Hot Limón, Flamin’ Hot Chipotle Ranch, White Cheddar, Cheddar Jalapeño, and even the Sweetos flavors of cinnamon sugar and caramel.
“Once again, our fans have inspired us with their creativity and playfulness. We’ve seen their love for Cheetos exhibited through innovative dishes, desserts and beverages, which motivated us to create a restaurant that would bring a full Cheetos culinary experience to life,” said Ryan Matiyow, senior director of marketing, Frito-Lay. “The Spotted Cheetah is a fun and delicious way for Cheetos to celebrate a variety of favorite flavors in an upscale and playful culinary setting that will wow our guests.”
Dangerously Cheesy Starters
- Cheetos® Crusted Fried Pickles + Creamy Ranch
- Cheetos® Grilled Cheese & Tomato Soup
- Cheetos® Meatballs
- Purrfectly Fried Green Tomatoes
- Flamin’ Hot® and White Cheddar Mac n’ Cheetos®
- Cheetos® Mix-ups® Crusted Chicken Milanese
- Spicy Cheetos® Nachos
- Flamin’ Hot® Limón Chicken Tacos
- Cheetos® Sweetos® Crusted Cheesecake
- Cheetos® Sweetos® Sweet and Salty Cookies
- White Cheddar Cheetos® and Cheetos® Sweetos® Apple Crepe
How to Reserve a Seat and Get the Recipes
Guests clamoring for a taste of Cheetos-inspired, palate-pleasing dishes can reserve a spot starting August 8 by visiting www.TheSpottedCheetah.com and making a reservation using the OpenTable app on the homepage. Reservations are limited, and based on availability.
For anyone who wonders how the dishes are made, or who are unable to dine in New York, all the recipes are available in a free digital cookbook at www.TheSpottedCheetah.com. It will be available for download starting August 15 so Cheetos fans have the opportunity to recreate all of the dishes for their friends and family at home.
Cheetos is one of many Frito-Lay brands in North America - the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Cheetos by visiting www.facebook.com/Cheetos.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com/.