19 Crimes’ Infamous Rogues Share Their Stories Of Mischief In A New Augmented Reality App
Napa, CA (August 2017) –On your next shopping trip, you might meet a 18th-century British convict in the wine aisle! Don’t worry, there hasn’t been a prison break. In fact, 19 Crimes wines is bringing their band of rogues, depicted on the wine labels, to life with the launch of the first-ever wine Augmented Reality (AR) app. Available now via the Apple App Store and Google Play Store, the new app will animate three of 19 Crimes’ convicts-turned-colonists, who each tell their own infamous story.
19 crimes turned convicts into colonists. In 18th-century Britain, criminals guilty of at least one of the 19 crimes, were sentenced to live in Australia, rather than death. For the rough-hewn prisoners who made it to shore, a new world awaited. As pioneers in a frontier penal colony, they forged a new country and new lives, brick by brick. Today, 19 Crimes wines celebrate the rebellious spirit of the more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia.
The new 19 Crimes Augmented Reality app gives a voice to the signature 19 Crimes Red Blend’s John O’Reilly, who recounts finding love after avoiding the hangman’s noose, the dark red blend The Banished’s James Wilson, who shares his tale of triumph after a conviction for treason, and the newest addition to the band of knaves, 19 Crimes’ first female scoundrel, Jane Castings, who admits to her crimes of thievery, and is depicted on the label of 19 Crimes’ first and newly available white wine, Hard Chard. Hovering a mobile device over each of these bottles will bring the rogue on the label to life, sharing their scandalous stories of rule breaking that sent them on a long journey to build a new life across the ocean in Australia.
19 Crimes fans have always been genuinely enthusiastic about the authentic 19 Crimes story, experiencing the wines beyond the glass, collecting the corks and posing for photos with the labels. The new 19 Crimes Augmented Reality app offers a new and exciting way to experience the 19 Crimes story, told by the convicts-turned-colonists themselves!
The 19 Crimes app can be downloaded from the Apple App Store and Google Play Store. To learn more about 19 Crimes, please visit https://19crimes.com/ and follow on Facebook at 19Crimes, @19Crimes on Twitter, and on Instagram @19CrimesWine.