HOTEL INDIGO® AND ASOS® LAUNCH COLLABORATION FEATURING TRAVEL-INSPIRED FASHION
Brands launch ASOS x Hotel Indigo Edits to offer consumers destination-based styles for a limited-time
NEW YORK (September 20, 2017) — Hotel Indigo®, an IHG® (InterContinental Hotels Group) hotel brand, and ASOS®, a global online fashion retailer, today launched ASOS x Hotel Indigo Edits. The edits are inspired by the neighborhood stories each Hotel Indigo property tells through its unique design. The edits represent seven different Hotel Indigo destinations, with outfits curated by notable social media influencers.
The Hotel Indigo brand offers travelers a one-of-a-kind boutique hotel experience with each bespoke property inspired by the culture, music, art and design of its surrounding neighborhoods. By partnering with ASOS, the edits bring these elements to life through fashion; showing the breadth and diversity of the Hotel Indigo brand across the United States.
Jason Moskal, VP, Lifestyle Brands, The Americas said: “Our Hotel Indigo guests appreciate fashion and design, and this mutual partnership with ASOS is an opportunity to extend the hotel experience into guests’ everyday lives. The ASOS x Hotel Indigo Edits give guests a sense of the Hotel Indigo brand and how it brings the local neighborhoods to life.”
This partnership is an opportunity to bring Hotel Indigo’s campaign, The Color of Discovery, to life through the lens of the brand’s key pillars: design and style. This is the first partnership of its kind for the brand and gives a sense of place to our guests by showcasing the distinct stories and inspiration for several of our key properties.
ASOS x Hotel Indigo Edits features seven men’s and seven women’s collections with approximately 140 pieces in total. Each edit transitions seamlessly from day to night, reflecting the destinations that inspired them.
Below is a complete list of the influencers who inspired the edits and each Hotel Indigo property they visited for inspiration:
Hotel Indigo New York Lower East Side; Eugenie Grey of Feral Creature
The Lower East Side Manhattan Edit pulls influence from music, dance and visual art of the Lower East Side story including hip hop and vintage references.
Hotel Indigo Los Angeles Downtown; Jamie Kidd
The Downtown LA Edit tells the story of “La Fiesta de las Flores; old Hollywood glamour; the roaring 20’s; speakeasy culture.” This style puts a twist on modernity by adding pops of color with a touch of glamour.
Hotel Indigo Denver Downtown; Carolina Hellal
The Denver Edit is inspired by the Gold Rush and mining industry focusing on the fusion of Denver’s street wear scene with heritage fabrics.
Hotel Indigo Nashville; Devan Anderson
The Nashville Edit represents the “music city” reputation, the post-prohibition bars and underground music scene.
Hotel Indigo Alexandria Old Town; Holly of Petite Flower Presents
The Alexandria Edit references the water, dockside and all things Americana, including indigo colorations and denim fabrics.
Hotel Indigo Savannah Historic District; Asiyami Gold
The Savannah Edit focuses on Southern charm, horse-drawn carriages and arts and will be referenced through the Historical trend with Victorian details.
Hotel Indigo El Paso; Olivia Watson of Livvy and Blog
The El Paso Edit embodies the street wear trend inspired by Texas pride. It references the railroad district and garment industry with textured fabrics like fine silk and designer knits.
The ASOS x Hotel Indigo Edits can be purchased online starting today, September 20, 2017. To join the conversation and share the excitement for ASOS x Hotel Indigo Edits, follow each brand on social media via hashtags: #ASOSxHotelIndigo; #HotelIndigo; #ASOS.
About Hotel Indigo
The Hotel Indigo® brand is a global boutique hotel brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally inspired murals to the renewal program where the music, scent, and menu items change throughout the year, each Hotel Indigo hotel delivers a vibrant, engaging and genuine boutique experience that gives guests the confidence to step out and explore the local neighborhood. Each Hotel Indigo property is unique and designed to reflect the local culture, character and geography of the surrounding area while brand hallmarks ensure consistent and reliable service from location to location. No two hotels are the same. There are 79 Hotel Indigo hotels open around the globe, with a quality global pipeline of 76 hotels set to open within the next three to five years. For more information or to make a reservation, visit https://www.hotelindigo.com. Find us on Twitter https://www.twitter.com/hotelindigo or Facebook www.Facebook.com/hotelindigo.
ASOS is a global fashion destination for 20-somethings. We sell cutting-edge fashion and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We sell over 85,000 branded and own-label products through localised mobile and web experiences, delivering from our fulfillment centres in the UK, US and Europe to almost every country in the world. We tailor the mix of own-label, global and local brands sold through each of our eight local language websites: UK, US, France, Germany, Spain, Italy, Australia and Russia.
Notes to Editors:
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns nearly 5,200 hotels and 770,000 guest rooms in almost 100 countries, with nearly 1,500 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme, with more than 100 million enrolled members worldwide.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit:www.ihgplc.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.
Hotel Indigo® Brand