SKIL Announces 2018 Brand Relaunch Centered Around State-Of-The-Art Battery Technology Designed For Today’s DIY Consumers
CHICAGO, November 1, 2018 – SKIL, an iconic power tool brand known for inventing the circular saw nearly 100 years ago, is launching an entirely new cordless platform powered by a state-of-the-art, Lithium-Ion battery and brushless motor technology. SKIL has long been known for innovation, durability and quality; now, SKIL aims to transform the DIY market by offering tools with unprecedented utility and technology that deliver superior performance.
Superior Performance Through Advanced Technology.
The new SKIL platform promises incredible performance and 5-minute recharges thanks to the brand’s proprietary PWRCore 12™ and PWRCore 20™ Lithium Technology (pronounced power core).
“The innovations SKIL brings to market are based on years of research and development, and are designed to address consumers’ desire for powerful, compact tools that can handle even the most demanding jobs,” says Deanna Gaughan, Brand Manager, SKIL. “What makes the products special is the added utility in every kit including batteries that can be used as cell phone charging devices and a charger that will safely recharge the battery from 0% to 25% in just 5 minutes—enough power to drive 100 screws or recharge your phone once.”
Patented Battery Cooling System for Optimal Performance SKIL PWRCore 12™ and PWRCore 20™ Lithium Technology is centered around a patented cooling system, for exceptional performance. All PWRCore cells are wrapped with temperature management material to keep the battery cool, even during heavy load, delivering up to 25% longer run times and 2x longer battery life. This is the first time phase change material has been used in power tools to manage the batteries biggest enemy, heat.
Fast, Smart Charging To Reduce Down Time
Another patented technology minimizing any downtime is found on the SKIL PWRJump™ Charger. With PWRJump, consumers can safely boost battery power from 0% to 25% in just 5 minutes—enough power to drive 100 screws, or re-charge a cell phone. The battery will fully re-charge in just 45 minutes. “This is an incredibly powerful innovation. Imagine being in the middle of a project and your battery dies. Simply place the battery on the charger and in 5 minutes, you are ready to go.” Gaughan added.
Convenient On-the-Go Charging SKIL PWRAssist™ Mobile Charging adds a new level of utility and value. A built-in USB port on the battery turns the SKIL power tool battery into a portable power device. This simple feature offers convenient, on-the-go charging for all mobile devices.
Brushless Motors Delivering Compact Power
In contrast to the bulky, heavy motors used by most manufacturers in the space, the tools in SKIL’s PWRCore 12™ and PWRCore 20™ lineup are equipped with brushless motors, making them powerful yet more compact, efficient and lightweight. This also allows for longer tool life, greater reliability, and better performance all around.
The SKIL brand is standing behind their products with a best-in-class, 5 year warranty. If users register their tool, the 3-year warranty is automatically extended to 5 years. SKIL has teamed up with Amazon as their launch partner and is anticipating to be this Holiday Season’s Go-To Gifts.
CONTACT: For information about the SKIL brand please contact Kathryn Emery at 949-874-4241, firstname.lastname@example.org or visit SKIL.com
Since 1924, SKIL has been a pioneer in the power tool industry. The driving force behind SKIL has always been a passion for quality, a reputation for dependability and the relentless pursuit to bring leading innovation to the consumer. Every SKIL product is the direct result of extensive end-user research, consumer input, cutting edge design and rigorous testing, both in our labs and with DIYers across the nation.