Luzhou Laojiao Becoming First Chinese Baijiu Brand to be Served at Official World Cup Events and Venues
Guojiao 1573-The Chinese Taste at the World Cup 2018 Russia
Luzhou Laojiao, the only Chinese Baijiu Brand in World Cup Russia Tweet
MOSCOW, October 22, 2018 -- Guojiao 1573, the premium Baijiu brand from Chinese liquor manufacturer and distributor Luzhou Laojiao Co., Ltd. (Luzhou Laojiao), is confirmed by MATCH Hospitality that Guojiao 1573 is the exclusive Baijiu brand provided in the selected Hospitality Areas, marking a major milestone for the internationalization of the distinctive Chinese liquor as well as Luzhou Laojiao’s journey to becoming a giant in the global liquor industry.
The banquet, held on June 13 at the Four Seasons Hotel at Moscow’s Red Square, is a super-realistic Baijiu show orchestrated by famed designer Charles Kaisin to give the world a toast with “Guojiao 1573” in the theme of “let the world experience the refined taste of China”.
Guojiao 1573 and a special cocktail, ‘Panda 1573’ were designed for the 2018 World Cup. The “Panda 1573” is available in the Tsarsky Lounge, Business Seat and Match Pavilion. Local drink-lovers have been eagerly sampling the cocktail and the Baijiu which have quickly become all the rage among fans and luminaries alike, including ex-Uruguayan footballer Alvaro Recoba, former Chinese national soccer team coach Bora Milutinovic and Chinese soccer star Fan Zhiyi.
“Chinese Baijiu and the World Cup are a perfect fit, given the drink’s status as an essential element of Chinese culture and soccer’s incredible popularity in China. Featuring Guojiao 1573 at the tournament is a great way to introduce global soccer fans to a drink that is at the center of how fans in China experience the ‘beautiful game,’” said Wang Hongbo, Vice General Manager of Luzhou Laojiao. “We’re committed to bringing our brand to the world. Luzhou Laojiao is a traditional Chinese company and we’re eager to highlight our role as a pioneer in Baijiu’s innovation, modernization and internationalization.”
The debut of Luzhou Laojiao at the World Cup reflects FIFA’s recognition of the company’s status as a premier distiller and of Guojiao 1573 as China’s top Baijiu brand. World Cup visitors at official hospitality areas can sample Guojiao 1573 or a Panda 1573, and add traditional Chinese Baijiu flavor to the intoxicating game of soccer.
About Luzhou Laojiao
Luzhou Laojiao is a Shenzhen-listed Chinese state-owned Baijiu maker (00568.SZ) with total market capitalization of roughly 100 billion yuan. In 2017, Luzhou Laojiao was among the most valuable brands in China, with an estimated brand value of 32 billion yuan. Luzhou Laojiao, the century-old Chinese Baijiu maker, is one of China’s oldest, and most well-known Baijiu brands. Situated in Sichuan province – known as the hometown of Chinese Baijiu – Luzhou Laojiao is a large brewing backbone group developed from 36 ancient workshops that began working during the Ming and Qing dynasties hundreds of years ago. Boasting brewing techniques refined across 23 generations of continuous operations, Luzhou Laojiao is a keeper of cultural heritage that has been identified as "double treasures" by the Chinese government, making it an indisputable pioneer of Chinese Baijiu culture.