TGI Fridays™ Goes Big with Kirk Herbstreit
To Promote Game Day Fan Favorites
Weekly video campaign will focus on Herbstreit’s top insights and the fun of enjoying game day with Fridays
@TGIFridays and @KirkHerbstreit launch weekly video series to help #CFB fans upgrade game day all season long Tweet
DALLAS, SEPTEMBER 12, 2018 — To help college football fans upgrade their game day all season long, TGI Fridays is partnering with Kirk Herbstreit, one of the most well-known college football commentators in America, to promote new and popular Fridays food and beverages. Each week, Kirk will share videos of noteworthy performances from the previous week of college football, plus key games and match-ups for the week ahead, along with favorite fan picks from the Fridays menu – from to-go platters and shareable appetizers to wings, loaded nachos and beer.
“Kirk is the college football authority and we are thrilled to partner with him for Fridays,” said Rob Farrington, Fridays Director of Bar and Beverage. “As the restaurant of choice for so many football fans already, Fridays has the value they want whether they’re watching a day game, night game, or even a late-night game.”
In addition to to-go platters and other fan favorites, bar Guests can order from the Fridays 5 menu which offers a variety of $5 beer, wine, and clean-label premium cocktails including the new Berry Smash and Tito’s™ Watermelon Mule, and $5 bar bites including new loaded nachos, new buffalo chicken and bacon flatbread, and boneless wings with new spicy Carolina reaper sauce. Learn more at fridays.com/fridays5.
FRIDAYS 5 FOOTBALL LINEUP
NEW Berry Smash
NEW Tito’s™ Watermelon Mule
Fridays LIT (or Mojito)
23 oz Domestic Coors Light™ Drafts
16.9 oz Sam Adams™ Octoberfest Stein
12 oz Corona Extra™ Bottle
16 oz New Belgium Fat Tire Amber Ale™
16 oz Local Draft
6 oz Dark Horse™ Chardonnay
6 oz Canyon Road™ Cabernet Sauvignon
Boneless Wings (NEW Carolina Reaper Sauce)
NEW Cajun Fries
NEW Loaded Nachos
NEW Buffalo Chicken and Bacon Flatbread
2 oz Fireball™ Cinnamon Whisky
NEW Hail Mary Shooter: Grey Goose™ Vodka, house-made Bloody Mary mix, smoked salt, lime squeeze
Because participation may vary, Guests are encouraged to check their local Fridays for availability.
About TGI Fridays
In 1965, TGI Fridays opened its first location in New York City. More than 50 years later, Fridays operates more than 870 restaurants in 59 countries, offering high-quality, authentic American food and legendary drinks backed by genuine service. Bringing people together to socialize and celebrate the spirit of “Friday” is core to our promise that “In Here, It's Always Friday®.” Visit www.Fridays.com for more information and download our mobile app. Join Fridays RewardsSM and follow us on Facebook, Instagram and Twitter.
MEDIA CONTACT: Brian Conway, TGI Fridays Corporate Communications, 1-877-742-1215, firstname.lastname@example.org