Suave and Fisher House Foundation Announce Partnership in Support of Military and Veterans’ Families
Leading Up to Veterans Day, Suave Will Donate Up To $1 Million to Keep Families Together During A Medical Crisis
ENGLEWOOD CLIFFS, NJ (November 1, 2018) - Many medical experts believe that having family close by can help patients heal faster. However, when American service members and veterans need medical care far from home, it can be costly to have their families close to them. For 80 years, Suave has valued the importance of family and believes that certain things should be accessible to every American family – whether that’s the products you buy or something as important as having your family with you in a time of need.
That’s why Suave is supporting Fisher House, a Foundation that provides “a home away from home" for families of patients receiving medical care at major military and VA medical centers. The homes provide temporary free lodging, so families can be close to their loved ones during a medical crisis. Since its inception in 1990, the Fisher House program has served over 350,000 families, saving them over $407 million that would have otherwise been spent on lodging and transportation to keep their families together during a medical emergency.
To raise awareness for the unique challenges some military and veterans’ families face, Suave and Fisher House Foundation have co-created this video with three awe-inspiring service members and their families, who have volunteered to share their experiences.
“Fisher Houses are built on partnerships and partnership begins with community,” said Ken Fisher, Chairman and CEO of Fisher House Foundation. “It’s what we do together that makes the greatest impact, and just like Fisher House, Suave puts family first. We couldn’t be happier to have them as a partner in this worthy cause.”
In addition to educating others about the incredible work that Fisher House Foundation is doing to help the military and veteran community, Suave will donate $1 for every purchase of limited-edition packs sold and $1 for every specially-marked coupon redeemed from October 14, 2018 through November 18, 2018, with a goal of donating $1 million.*
“We were inspired by all of the incredible work Fisher House does for our service members and their families which compelled us to get involved,” said Piyush Jain, General Manager, VP Hair Care at Unilever. “Suave stands behind the belief that good quality should be accessible to every American family and we feel it’s wrong for this community to struggle in order to have family with them at a time of need. We are so proud to be able to join Fisher House in this mission.”
Together with Suave and Fisher House, you can join in helping to keep military and veterans’ families together during times of medical crises. Learn more and find out how to get involved in our efforts at Suave.com today.
About Suave
For 80 years, Suave has been committed to creating high quality products for consumers that work as well as high-end premium brands. The brand’s commitment to great quality at a great price is why nearly half of American households choose Suave, and what has made it one of America's top selling hair care brands. For more information, visit www.suave.com
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2016.
The Unilever Sustainable Living Plan commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2016 and 2017 Dow Jones Sustainability Index.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever U.S. via Twitter follow: @unileverusa
About Fisher House Foundation
Fisher House Foundation is best known for a network of comfort homes where military and veterans’ families can stay at no cost while a loved one is receiving treatment. These homes are located at major military and VA medical centers nationwide, and in Europe, close to the medical center or hospital it serves. Fisher Houses have up to 21 suites, with private bedrooms and baths. Families share a common kitchen, laundry facilities, a warm dining room and an inviting living room. Fisher House Foundation ensures that there is never a lodging fee. Since inception, the program has saved military and veterans’ families an estimated $400+ million in out of pocket costs for lodging and transportation.
Fisher House Foundation also operates the Hero Miles Program, using donated frequent flyer miles to bring family members to the bedside of injured service members as well as the Hotels for Heroes program using donated hotel points to allow family members to stay at hotels near medical centers without charge. The Foundation also manages a grant program that supports other military charities and scholarship funds for military children, spouses and children of fallen and disabled veterans. www.fisherhouse.org
* with a minimum donation of $200k
Contact:
Emily Ohrnberger
Edelman
[email protected]
212-704-8181