Boll & Branch Expands Offering and Disrupts the Mattress Category
The Direct-to-Consumer Luxury Home Goods Retailer Creates a New Mattress Market
SUMMIT, NJ, OCTOBER 16, 2018 – The world doesn’t need another mattress, it needs a better mattress. Boll & Branch, a leading direct-to-consumer designer and retailer of luxury home goods, is proud to announce the launch of its first-ever mattress, made with the same discerning standards and superior craftsmanship Boll & Branch has built its reputation on, and delivered with first class service right to your bedroom.
Since launching in 2014, Boll & Branch has experienced a meteoric rise. The brand’s success has been based on its sound ear to customer wants and needs in the sleep sector. It was here that they saw a surprising white space, a $4.2B one in fact, in the crowded mattress market – 39 percent of consumers were willing to buy a direct-to-consumer mattress, but only 11 percent were actually buying them.* With its inaugural mattress, Boll & Branch sought to fill this void in the market with a mattress handmade with uncompromised workmanship and natural materials, but sold via direct-to-consumer ordering. It’s the solution for consumers wanting both of these things – effectively filling the white space by bridging the gap between convenience and quality.
The World’s first Organic Fair Trade certified bedding company, @bollandbranch just launched a hand-made natural mattress for our healthiest sleep yet! Tweet
Boll & Branch’s entrance into the mattress market is with an artfully-crafted, made-to-order luxury offering, hand sewn together with twenty-four tufts, five unique layers and organic cotton, but still half the price of an equally constructed luxury mattress found in traditional retail stores. Boll & Branch’s made-to-order, direct-to-consumer business model is what allows the brand to sell their luxury goods for a fraction of the price of category competitors. With this launch, a new DTC luxury mattress market is being created.
“Our customers have been asking for a mattress for years, and as we grew in the marketplace, we knew we were in the position to create an innovative offering that married luxury and convenience,” said Boll & Branch CEO and Co-Founder Scott Tannen. “What has resulted is a mattress made from Boll & Branch’s belief in better – better materials, better craftsmanship, better price, better service – all leading to a better night’s sleep.”
Boll & Branch took the same disruptive approach to the mattress category as it did to the bedding category, not only in pricing, but down to the actual sourcing of materials. Made in the USA, every element of the Boll & Branch mattress, from the individually wrapped, double-tempered steel coils to the talalay natural latex uniquely infused with graphite for a cool night’s sleep, is crafted to give consumers the stillness and support needed for a good night’s rest.
Each Boll & Branch mattress will arrive through white glove delivery service, which will include complimentary removal and recycling of the customer’s old mattress. Guaranteed for 10 years with a 100-day trial period, the Boll & Branch mattress is available exclusively on BollandBranch.com in Queen, King and California King sizes, with pricing starting at $2,500. The made-to-order mattress has a two to three-week order to delivery time and is handmade in Texas and Florida for convenient and expedited delivery nationwide.
The mattress will also be the centerpiece of Boll & Branch’s newly-opened flagship store at The Mall at Short Hills in Short Hills, NJ – a space specifically designed to showcase the mattress in three different bedroom settings. This will be the first of several experiential locations that Boll & Branch plans to feature the mattress in 2019.
To learn more about Boll & Branch, or to purchase product, visit www.bollandbranch.com.
*2017 Wedbush Consumer Survey
About Boll & Branch
Boll & Branch is a leading designer and retailer of luxury home goods, all of which are rooted in quality, ethically made and sustainably sourced. The Company is noted globally for its steadfast commitment to bringing sustainable business practices to the luxury home sector. In just four years, Boll & Branch has become the world's largest consumer of Fair Trade Certified(™) organic cotton and has supported the livelihoods of thousands of textile workers around the world, by mandating fair wages and business practices. As a result, Boll & Branch has become one of the largest e-commerce-first luxury home brands ever and counts hundreds of thousands of Americans, including US Presidents and countless celebrities, as its customers.
Boll & Branch