LG ThinQ Demonstrates Tranformative Innovations For Everyday Living Through New Digital Campaign
Future Living Consisting of Next-Level AI Experience Offered to LG ThinQ Users Looking for Greater Convenience
SEOUL, 5. Nov. 2018 – LG Electronics (LG) has launched a new digital campaign showcasing the innovative capabilities of its LG ThinQ brand (a new AI brand of various products which are integrated with AI functions). Under the tag-line “Think Wise. Be Free.”, the video series conveys real-world benefits in every aspect of life. An extensive range of LG ThinQ products are customized for people with different lifestyles in order to enhance their daily life. The AI features embedded in the products present practical levels of convenience that can be experienced in every facet of life from what people eat and wear to how they play, whether they are at home or on the move.
To highlight the brand’s alignment with LG’s slogan “Innovation for a better life”, the series features three people with distinct lifestyles enjoying the benefits provided by LG ThinQ products. They illustrate practical real-life values from the consumer’s perspective, which consist of a greater freedom of time enabling users to enjoy their day to the fullest.
The campaign is comprised of three videos each entitled ‘LG ThinQ_Travel’, ‘LG ThinQ_Gourmet’, and ‘LG ThinQ_Style’, showcasing diverse ways LG ThinQ products assist its users. The ‘LG ThinQ_Travel’ episode takes viewers through a step-by-step process of planning a last-minute trip without the stress, highlighting how the products can act as your travel guide from destination recommendations to flight reservations. ‘LG ThinQ_Gourmet’ displays how AI can change the way we cook and eat using LG ThinQ refrigerators and ovens. The interaction between products provides viewers with a glimpse into what the kitchen of the future will look like. Last but not least, ‘LG ThinQ_Style’ demonstrates how LG ThinQ products can help maintain the user’s personal style, offering simpler ways to take care of different clothes.
“The video series emphasizes positive transformations that LG ThinQ products can bring to diverse lifestyles,” said Han Chang-hee, head of LG global marketing. “We hope viewers can get a glimpse into the level of freedom and convenience our products can provide.”
The video campaign will be running on multiple digital platforms including HuffPost. You can visit
here to see the first video content on HuffPost.
About LG Electronics, Inc.
LG Electronics, Inc. is a global innovator in technology and manufacturing with operations in more than 100 locations around the world. With 2017 global sales of USD 55.4 billion (KRW 61.4 trillion), LG is comprised of five companies ― Home Appliance & Air Solutions, Home Entertainment, Mobile Communications, Vehicle Components and Business-to-Business ― and is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices in addition to premium LG SIGNATURE products and ThinQ featuring artificial intelligence. For the latest news and information on LG Electronics, visit www.LGnewsroom.com.