Gifts of Comfort and Versatility Top Lists This Holiday Season
Cotton Incorporated’s Lifestyle Monitor™ survey asks buyers about their 2019 gift-giving plans
CARY, N.C. --- Each year, Cotton Incorporated’s Lifestyle Monitor™ survey asks buyers how they plan on tackling gift giving to offer brands and retailers a preview of their shopping intentions. For 2019, shoppers say they are setting aside $760 on average for gifts. That's up about 12 percent from 2018.
Most buyers plan to give clothing, as 3-in-5 shoppers reveal in our Monitor™ survey apparel tops their gift-giving lists above electronics or other gift categories. While those shoppers also say they would like to get clothing as a gift. Top clothing items they'd like to receive include: t-shirts, jeans and sweaters.
“All three versatile, often cotton-rich wardrobe staples reflect the feeling of cozy comfort during the season and align with Monitor™ results that over 75 percent surveyed say they plan to buy clothing from natural fibers like cotton or wool,” says Melissa Bastos, director of consumer market research for Cotton Incorporated. “This number is up from last year, possibly as the public is more aware of microplastic pollution.”
In fact, nearly two-thirds of buyers under age 35, who are aware of microfiber pollution in waterways, say that will factor into their clothing purchases, according to the Monitor™ survey.
Brands and retailers have time to catch the interest of holiday shoppers. Over one-third of the people surveyed say they plan on shopping in November and December. Meanwhile, more than two-fifths say they’ll take advantage of retailers’ extended hours for last-minute gifts.
Cotton Incorporated, funded by U.S. cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton. For more information about Cotton Incorporated visit CottonInc.com.