Elevate Your Food Experience during March Frozen Food Month!
Now’s the Time to Check out the Innovative Brands and Cuisines in the Freezer Aisle
HARRISBURG, Pa., March 7, 2019 -- No doubt about it, frozen foods are hot! Americans spend more than $49 billion on frozen foods annually. Last year, 26% of all U.S. grocery shoppers shopped the frozen food aisle more frequently, and 43% of millennials bought more frozen items*.
What’s Turning Up the Heat?
Today’s innovative frozen products offer something for everyone:
Brands and product lines are aligned with new health trends, changing dining habits, and dietary requirements – whether you are looking for vegan, gluten-free, non-dairy, ethnic, organic…the frozen food aisle has it all.
You don’t have to sacrifice delicious dishes and trendy flavors just because you’re in a hurry. The freezer aisle offers quality, ready-to-eat full meal, single serve and small plate options – high proteins, low carbs, indulgent flavors, healthy veggies, fruits and more.
If you’re a foodie, you can “up your game” and elevate the food experience with versatile high-end frozen products, savory ingredients and entertaining-quality appetizers and desserts, sure to impress family and guests.
And there is more good news – with March being National Frozen Food Month, you can find many special deals, prices and promotions on America’s favorite frozen foods. And the National Frozen & Refrigerated Food Association is celebrating March Frozen Food Month with a $10,000 Sweepstakes, which you can enter at EasyHomeMeals.com.
Frozen foods have come a long way since they were introduced in 1930 by Clarence Birdseye. Today’s tasty products have been developed and prepared by expert chefs in test kitchens across the country – using real ingredients and rigorously evaluated by nutritionists and dietitians.
The benefits of frozen foods are many – in meal planning, cooking or entertaining:
Frozens are fresh – flash-freezing technology delivers “perfect preservation,” freezing at the peak of freshness, right from the field or sea.
They’re money saving! No spoilage or food waste – use what you want/need and put the rest back in the freezer.
Frozen foods provide portion control at its best.
They require low or no preparation - the picking, cleaning, slicing and dicing are already done.
Your favorite foods are always in season.
Eco-friendly packaging is keeping frozen foods fresher longer and retaining more nutrients.
* Acosta’s The Future of Frozen
About National Frozen & Refrigerated Foods Association (NFRA)
NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. NFRA sponsors national promotions March Frozen Food Month, June Dairy Month and June/July Ice Cream & Novelties; and provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities through its Easy Home Meals consumer website and social media properties.