T.J.Maxx Unveils the Game of #Maxximizing To Prove That When It Comes to Shopping, You Can Have It All

T.J.Maxx partners with Hannah Simone to show that you don’t have to sacrifice quality or price to get the items that are so you

FRAMINGHAM, Mass., March 5, 2019 –T.J.Maxx is introducing a new term to retail – Maxximizing, which means you don’t have to sacrifice quality or price when it comes to finding those items that are ‘so you.’ To bring this retail philosophy to life, T.J.Maxx is launching a multi-day, multi-city interactive game that will prove to shoppers that they can get more for their money than they ever imagined. Because it’s not shopping, it’s Maxximizing.

T.J.Maxx is partnering with five tastemakers from coast to coast to hand-pick items for six different product installations that “Maxximize” joyful moments in your life – from fashion to home to vacation and more. The items will be featured within large-scale pods in New York City (March 5-7) and Los Angeles (March 14-16), popping up in a new iconic location each day. Like the classic game of “guess-that-number,” consumers will be invited to view the pods, in person or online, and guess the total cost of the items within, via Instagram. Like the items found in T.J.Maxx every day, consumers can expect the pods to reflect that same high standard: quality items at values that are 20-60% less than traditional department stores! The person with the most accurate submission for each pod will have the chance to win either the full pod contents or a T.J.Maxx gift card of equal value.

FIVE TASTEMAKERS. SIX PODS. SIX CHANCES TO WIN
The game will kick off with a three-day stint in New York City, beginning with the ‘Maxximize Your Style’ pod. The items curated by actress, Hannah Simone, will show how to refresh any spring wardrobe without breaking the bank. “My mother was a fashion designer and global traveler, so I grew up learning how to embrace my own style on a budget,” says Simone. “Now, as a new mother, I hope to pass the same skills on to my own child. This is why I’m so excited to partner with T.J.Maxx to bring The Game of #Maxximizing to life and prove to shoppers that great quality and great prices can coexist.”

Pods to include:

• Maxximize Your Style (NYC): Curated by actress, Hannah Simone, to show you how to channel your individual style into your spring wardrobe without breaking the bank.
• Maxximize Your Vacay (NYC): Curated by lifestyle blogger & mom, Rachel Choy, to show you how to be stylishly you, even when traveling with the whole family.
• Maxximize Like a Boss (NYC): Curated by the founder of Drybar, Alli Webb, to teach you how to dress like a boss lady with your signature flair.
• Maxximize Your Style (LA): Curated by actress, Hannah Simone, to show you how to wear west coast style that is uniquely you. 
• Maxximize Your HQ (LA): Curated by interior designer & TV personality, Jeremiah Brent, to show how to curate a super-chic living space for a home that is so you.
• Maxximize Your ‘Me Time’ (LA):  Curated by founder of curlBOX, Myleik Teele, who helps you put the self in self-care.

“Whether it be for a spring wardrobe, home makeover or family vacation, T.J.Maxx wants to show that you can buy the brands you love and get more you for the money,” said Gina Bollus, Manager of Marketing at T.J.Maxx. “The Game of Maxximizing will show firsthand that when it comes to shopping, you don’t have to sacrifice quality for price.”

SNAP. GUESS. WIN

Visit the pod in real life to snap a picture and guess how much you think it’s all worth. Post to Instagram using #Maxximizing #contest and it could all be yours!

Participants can also view the pod on Instagram (@TJMaxx) or on each curator’s social channels and share their guess in the comments section using #Maxximizing #contest.

At the end of each day, T.J.Maxx will reveal the actual value of the pod. The person with the closest guess can take home either everything in the pod or a gift card of the same value.  Follow @TJMaxx on IG to find out if you guessed right. Pod dates, times and locations are listed below: