ReinCONEated From the Flavor Graveyard
Ben & Jerry’s Fans Celebrate the Return of Their Favorites
Burlington, VT – February 4, 2020 – Ben & Jerry’s fans have one thing in common: they each have their favorite flavor, and they are passionate about it. They are convinced their favorite is The. Best. Ever.
Needless to say, when a flavor is retired and sent to the Flavor Graveyard, hearts are broken. Ben & Jerry’s fans have been known to stock up on Limited Batch flavors, sensing they would soon be gone. “I have 65 pints inside my home freezer, and another 20 pints at my work freezer,” said one ice cream accumulator. “I am adding to the collection anytime I see any for sale!”
Ben & Jerry’s Brings 3 Fan Favorites Back! Is yours one of them? Tweet
For those who don’t have access to two freezers, Ben & Jerry’s is pleased to announce the return of three Fan Favorites:
All three flavors were wildly popular when introduced as Limited Batches in the past; now they join Ben & Jerry’s full-time lineup.
Fan Favorites will soon reappear (this time, for good) in grocery stores nationwide for a MSRP of $4.49 - $5.69. Learn more at Benjerry.com.
About Ben & Jerry's
As an aspiring social justice company, Ben & Jerry's believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben & Jerry's products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's became a certified B Corp in 2012. The Ben & Jerry's Foundation's employee-led grant programs totaled $3MM in 2019 to support grassroots organizing for social and environmental justice around the country.
Contact:
Laura Peterson
Public Elations Manager, Ben & Jerry’s
[email protected]
work 802 923-2679
cell 802 825-2129