The World’s #1 Card Game* UNO® Flips the Deck with New UNO FLIP!®
First-ever double-sided deck features next level penalty cards for more competitive play
February 12, 2019, El Segundo, Calif. (NASDAQ: MAT) – UNO®, the world’s number one card game*, introduces its most competitive version ever - UNO FLIP!™. The game follows the classic UNO game’s premise of matching numbers and colors, but now features double-sided cards that when prompted by a “Flip” card, changes the entire game.
The double-sided UNO FLIP! deck features both a Light and a Dark side. The Light side plays like classic UNO, but the Dark side has never before seen penalty cards, including the first ever DRAW 5 card. Playing a “Flip” card will change the game, giving players unexpected challenges, keeping the competition fierce and intensity levels high.
“We like to say that UNO FLIP! is our most competitive deck ever as it literally flips the game with two sides and more extreme cards -- not only a first for the brand, but also sure to shake up family game night,” said Ray Adler, Senior Director, Global Games at Mattel. “The power of UNO is that we continue to innovate within the brand, but also the card category, by building on the classic game play generations love with new twists each year.”
UNO FLIP! is the latest innovation from the iconic game brand and follows the successful launch of DOS® from 2018. The brand continues to introduce variations driven by customer insights and feedback, such as UNO® ColorAdd, the first-ever colorblind-friendly edition, as well as tapping into pop-culture for versions like UNOcorns™.
UNO FLIP! is available online now from Target and Walmart, with decks rolling out on-shelves at Target in March for $5.99 MSRP and globally in 2019.
*Excludes strategic trading cards
[1] The NPD Group/Retail Tracking Service/US/YTD July 2018/Games & Puzzles Supercategory/Adjusted Dollars
[2] The NPD Group/Retail Tracking Service/US/YTD July 2018/Total Toys/Adjusted Dollars
About Mattel
Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.
Media Contact
Marissa Beck
Mattel
[email protected]
(310) 252-4974
Devin Tucker
Mattel
[email protected]
(310) 252-6978
The World’s #1 Card Game* UNO® Flips the Deck with New UNO FLIP!®
First-ever double-sided deck features next level penalty cards for more competitive play
February 12, 2019, El Segundo, Calif. (NASDAQ: MAT) – UNO®, the world’s number one card game*, introduces its most competitive version ever - UNO FLIP!™. The game follows the classic UNO game’s premise of matching numbers and colors, but now features double-sided cards that when prompted by a “Flip” card, changes the entire game.
The double-sided UNO FLIP! deck features both a Light and a Dark side. The Light side plays like classic UNO, but the Dark side has never before seen penalty cards, including the first ever DRAW 5 card. Playing a “Flip” card will change the game, giving players unexpected challenges, keeping the competition fierce and intensity levels high.
“We like to say that UNO FLIP! is our most competitive deck ever as it literally flips the game with two sides and more extreme cards -- not only a first for the brand, but also sure to shake up family game night,” said Ray Adler, Senior Director, Global Games at Mattel. “The power of UNO is that we continue to innovate within the brand, but also the card category, by building on the classic game play generations love with new twists each year.”
UNO FLIP! is the latest innovation from the iconic game brand and follows the successful launch of DOS® from 2018. The brand continues to introduce variations driven by customer insights and feedback, such as UNO® ColorAdd, the first-ever colorblind-friendly edition, as well as tapping into pop-culture for versions like UNOcorns™.
UNO FLIP! is available online now from Target and Walmart, with decks rolling out on-shelves at Target in March for $5.99 MSRP and globally in 2019.
*Excludes strategic trading cards
[1] The NPD Group/Retail Tracking Service/US/YTD July 2018/Games & Puzzles Supercategory/Adjusted Dollars
[2] The NPD Group/Retail Tracking Service/US/YTD July 2018/Total Toys/Adjusted Dollars
About Mattel
Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.
Media Contact
Marissa Beck
Mattel
[email protected]
(310) 252-4974
Devin Tucker
Mattel
[email protected]
(310) 252-6978