At Bond No. 9, we’re on a mission to map the entire City of New York with scents. Broadway … Park Avenue … Wall Street … Chinatown: those are some of the iconic streets and neighborhoods that have informed our portfolio of 80 eaux de parfum. We also create fragrances that celebrate of-the-moment hotspots, like Bleecker Street, Madison Square Park, and Brooklyn. And we haven’t overlooked the city’s parks and squares–Gramercy Park, Central Park, Bryant Park, Washington Square, et al.
In spring 2014, we had finally outdone ourselves when it comes to choosing an inspiring location. This time, we had placed our focus on a specific, genuine neighborhood that had yet to exist—or more precisely was in the process of being built -- Hudson Yards. Bordering on Chelsea and Hell’s Kitchen, it’s also close enough to the Hudson River to catch a whiff of waterway. Spanning 18 million square feet of shimmering glass, steel and polished marble, Hudson Yards is nothing short of an entirely new neighborhood.
Bond No. 9’s Springtime Scents Are Always About New Beginnings. Welcome, Hudson Yards. Your Scent Has Been Waiting For You Since 2014. Tweet
Hudson Yards will surely set the tone and pace for the future of urban landscapes worldwide. Hudson Yards, the scent, is a luminous mélange of dewy petals piled upon petals. It starts with lush, attention-grabbing lily of the valley, mingled with fresh and innocent freesia and piquant pink peppercorns. Now that your senses are awakened, it smoothly transits into its middle-range notes: a dewy floral bouquet of peony buds and Bulgarian rose—made even more intoxicating with the addition of wine-like lychee. The enduring base notes—woody-citrusy orange flower, iris absolute, and white musk—serve to keep Hudson Yards afloat.
The bottle is out-and-out futuristic in contemporary, near-neon, iridescent chartreuse. It shimmers too, as the glass surface is laser-etched with an overall network pattern of the Bond No. 9 circular signature token. Held up to the light, it reveals almost lace-like glimmerings of transparency. And around the neck, to remind you of the petal-like composition of the scent rests a ripening cloth flower blossom, in matching chartreuse.
Hudson Yards arrived on counter: April 1, 2014. Hudson Yards is sold at Bond No. 9 New York Boutiques, Saks Fifth Avenue nationwide, select Bloomingdales stores, Harrods UK, Selfridges UK and www.bondno9.com