Colgate® Launches New Kids Line With Ryan’s World™
YouTube Star, Ryan of Ryan’s World™ and Pocket.Watch Partner with Colgate® to Create Oral Care Regimen for Kids
New York, July 15, 2019 – Colgate® is excited to announce a new partnership with top YouTube star, Ryan of Ryan’s World™ and pocket.watch, to release a new kids oral care regimen. The new product line is designed by Ryan in conjunction with Colgate®.
“We are so thrilled to be welcoming Ryan into the Colgate family this year. His ability to make such a strong connection with kids his age is inspiring,” said Bill Van de Graaf, Vice President, Marketing for North America at Colgate-Palmolive. “Our hope is that Ryan and his new line will encourage kids to get excited about their brushing routine. We want to bring the excitement of playtime to Kids Oral Care through products created by Ryan – a friend they trust!”
In fact, Ryan’s World™ recently released a new video on Ryan ToysReview featuring Ryan’s visit to Colgate-Palmolive’s Technology Facility in New Jersey. The video highlights Ryan learning how each of his oral care products is made and how he helped to design his own product line – everything from the flavors, packaging and colors were hand-selected by Ryan to create this fun new product line for kids.
“We are so proud to be collaborating with Colgate to help get kids excited about their oral care and continue to fulfill our mission of bringing kids and families more of what they love,” said Kerry Tucker, Chief Marketing Officer, pocket.watch. “Not only does the new line help kids fight cavities and keep their teeth strong, fans of Ryan’s World are going to love the unique details Ryan put into each of the products.”
The new Colgate® Ryan’s World™ Kids Oral Care Regimen features a Powered Toothbrush, Toothpaste and Mouthwash with additional products launching later this year. Details for each are as follows:
COLGATE® RYAN’S WORLD™ POWERED TOOTHBRUSH: Make great cleaning fun with extra soft bristles that gently sweep away plague. For children three years of age and older.
COLGATE® RYAN’S WORLD™ TOOTHPASTE: Clinically proven cavity and enamel protection. Available in Ryan’s Bubble Fruit flavor. For children two years and older.
COLGATE® RYAN’S WORLD™ MOUTHWASH: Cleans whole mouth by sweeping away particles that brushing may have missed. Available in Ryan’s Bubble Fruit flavor. For children six years of age and older.
Colgate® Kids Oral Care products, featuring Ryan’s World™ are available July 2019 nationwide online and in retail stores. For more information, please visit www.colgate.com. To follow along with Ryan’s journey with Colgate, follow him on his YouTube channel, Ryan ToysReview.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com.
Pocket.watch is a new studio that specializes in entertaining and inspiring kids and families through digital-first content and sparking their imaginations with lifestyle products ranging from toys to toothbrushes. The company inspires kids to seamlessly move between screen time and playtime and boasts a growing portfolio of franchises that includes some of the largest kids and family YouTube brands in the world. Pocket.watch developed and launched the massive Ryan’s World® consumer products line and created and produces Ryan’s Mystery Playdate, which airs on Nickelodeon and is the #1 preschool show on television. The company was founded in March 2017 by Chris M. Williams and is located in Culver City, CA where it maintains an office and studio. Its management team is made up of studio veterans and visionaries from traditional and digital entertainment including Albie Hecht, Stone Newman, Jon Moonves and Kerry Tucker. Investors include Viacom, Greycroft, Third Wave Digital and United Talent Agency (UTA), as well as notable strategic angels including Robert Downey Jr. (Team Downey) and Jon Landau. For more information about pocket.watch, please visit pocket.watch.