GRAND RAPIDS, Mich. – More than 1.2 million households across the Midwest are receiving a colorful, interactive reminder this week that the holidays and chances for gift-giving are fast approaching. Grand Rapids, Mich.-based retailer Meijer has released a new catalog, featuring its “top toy” picks, for an early look as families plan their tactics for safe holiday shopping.
The new Meijer Toy Book is designed to offer the classic hands-on catalog approach, so that kids can circle their choices and share with parents and other relatives. The hottest items on the “top toy” list are designated throughout the catalog with special icons. The retailer also announced that items from the book will be available for free Meijer Pickup throughout the holiday season.
“There is no greater feeling than when you watch children open gifts and see their eyes light up, especially when it is something from the wish list they created,” said May Graceffa, Divisional Merchandise Manager for Toys at Meijer. “Now more than ever, shoppers are looking for multiple ways to shop and have the toys in their hands as soon as they can, so we are focused on doing our part to help them check them off their list.”
Graceffa said the Meijer Toy Book was designed to encourage engagement and recall the days when families would huddle over holiday catalogs, so the book offers an opportunity to fill out and color their wish list right in the book itself on the catalog’s Color-A-Wish page. Now until Dec. 20, families can share their childrens’ color wish page using #colorawishsweepstakes on Twitter and Instagram to enter for a chance to win a $100 Meijer Gift Card. To learn more about the Color-A-Wish sweepstakes, click here.
Some top toys featured in the Meijer Toy Book include:
In addition to the toys, Meijer is also expecting more and more kids wanting a reason to be active. The retailer has added a trampoline and pop-a-shot, as well as other sporting good items to this year’s Meijer Toy Book. Beginning Nov. 1, Meijer stores are offering $15 off when shoppers spend $100 on items from toys and sporting goods, excluding electronics and video games, for the holiday season.
“We have increased inventory for this coming season, developed new ways for customers to shop and are looking forward to bringing smiles to kids on Christmas Day,” Graceffa said. “Giving families a way to engage with our Meijer Toy Book and watching kids get super excited as we get closer to the holiday is why we do what we do.”
About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 256 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.
Joe Hirschmugl, 616-791-3943