“We are continually in awe of how Cheetos fans share their love for the brand and express it in their own way, whether that’s creating original recipes with Cheetos or donning Cheetos-inspired hair, nail or makeup looks,” said Brandi Ray, senior director of marketing, Frito-Lay North America. “We are so excited to continue to celebrate our fans and their creativity, and in turn, invite them to get the ultimate Cheetos Flamin’ Haute look.”

The runway show will feature 21 fun and playful looks inspired by fans on social media and curated by famed fashion influencers and stylists @luanna, @Hungry Hipsters, @thenavarose, and @stylistjbolin as well as one signature look designed by renowned costume designer Ami Goodheart.

@ChesterCheetah is taking “looking like a snack” to a whole new level with the first ever Cheetos House of Flamin’ Haute fashion show and style bar in NYC! To snag your “spot” at the Flamin’ Haute Style Bar from September 6-7, visit CheetosFlaminHaute.com Tweet

Cheetos fans in New York City are invited to make an appointment to get a one-of-a-kind Cheetos look on Friday, Sept. 6 or Saturday, Sept. 7, at The House of Flamin’ Haute Style Bar. Fans can get their paws and fur fully “Cheetos-fied” through salon services such as Cheetah Tail Braids, Fiery Flamin’ Hot Eyes, Chester’s Ombre Kiss and Caught Snacking Nails. Visit CheetosFlaminHaute.com to make a reservation.

*Cheetos will surprise and delight fans who share their flamin’ hot looks using the hashtags #CheetosFlaminHaute and #MyCheetosLook on social media with reservations. Follow Cheetos social media handles for more details.

About Cheetos
Cheetos is one of the many brands that make up Frito-Lay North America, the $16 billion convenient foods division of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, https://www.fritolay.com/, the Snack Chat blog, https://www.snacks.com/ and on Twitter https://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

Contact:
Chris Yemma
Frito-Lay
619-850-7240 (cell)
[email protected]