Muesse says their goal is to appeal to today’s families so they can help the next generation manage the financial burden of treating primary infertility.

“Seeing friends and family experience the physical, emotional and financial stress of treating primary infertility drove me to analyze how insurance could help,” he explains. “It took five years to research and design this policy, and we believe it can help solve the financial stress of infertility for the next generation of parents.

“For one in eight couples, the path to parenthood has obstacles that seem like boulders – hard to move, impossible to go over, under or around,” Muesse adds. “We are removing the stressful financial barrier between tomorrow’s young couples and their dreams of family.”

Shea is passionate about innovating how healthcare costs, like infertility, are insured because they can improve a family’s quality of life and give financial security. “Coping with infertility and deciding how to pay for treatments can be paralyzing, and the cost of treatment may stop some families from pursuing having children. We want to change this because we believe that giving others the opportunity for a family is the greatest gift,” Shea says.

Recent surveys conducted by The Harris Poll on behalf of LifeSpring Insurance indicate Americans are concerned about the impact and expense of treating infertility. A majority of parents say giving their children an opportunity to become parents is important: 78% of parents say it’s important to them that their children can have their own biological children one day.* 45% of parents of kids under 18 would be/would have been interested in a health insurance policy to protect their child(ren) or future children from future primary infertility.**

Americans also place importance on becoming grandparents. Adults ages 35-44 are more likely than their younger peers (age 18-34) and older peers (45+) to say becoming a grandparent is an important milestone to them (75% vs. 65% and 64%).

Women are more likely than men to say becoming a grandparent is an important milestone to them (69% vs. 63%). Only 30% percent of Americans think they will be seen differently or judged by their friends if they don’t have grandchildren someday, with men age 65+ more likely to feel this way than women 65+ (23% vs 11 %).**

The LifeSpring policy is an answer to a familiar sentiment: that treating infertility costs too much.

• 86% of Americans say infertility treatments are too expensive for most Americans.*
• 84% of Americans believe treatments for primary infertility should be affordable for anyone who needs it. Women are more likely than men to feel this way (88% vs. 80%).*

Americans are optimistic about future treatments for infertility.

• Over 7 in 10 Americans (71%) believe infertility may be cured by new medical treatments within the next 15 years.*
• Men age 45-54 are more likely than women age 45-54 to believe that infertility may be cured by new medical treatments within the next 15 years (79% vs. 66%).*

About the LifeSpring Primary Infertility Assistance Policy
The LifeSpring Primary Infertility Assistance Policy provides early-life coverage for children available for purchase through the age of 13. This one-of-a-kind policy insures covered individuals before the age of their potential infertility diagnosis; it can be purchased by parents, grandparents, or other benevolent individuals. Its benefits are available beginning at 18 and through age 35. In that time, LifeSpring provides the beneficiary couple up to $50,000 of coverage following a diagnosis of primary infertility, including medication, genetic testing, in vitro fertilization (IVF), anesthesia, egg/sperm/embryo storage and other related treatments with no deductibles or co-insurance. LifeSpring’s Primary Infertility Assistance Policy is underwritten by Fortegra (a Tiptree Inc. company).

About LifeSpring Insurance Services
Based in Austin, Texas, LifeSpring Insurance Services offers the country’s first and exclusive insurance for primary infertility treatments, offering today’s adults an opportunity to give the next generation of couples affected by infertility the hope and financial resources they need.

LifeSpring is dedicated to changing how treatments for primary infertility are insured for the next generation. Its innovative early-life approach offers today’s adults an opportunity to give the next generation hope and the financial resources to pursue it. Its unique, deferred benefit policy gives future generations facing primary infertility the financial resources to have their own biological children without the significant personal expense.

Survey Methods: Two surveys were conducted online within the United States by The Harris Poll on behalf of LifeSpring: *October 15 – 17, 2019 among 2,018 U.S. adults ages 18 and older among whom 1,172 are parents, and ** September 19-23, 2019 among 2,076 U.S. adults ages 18 and older among whom 819 are parents of children 18 and under. These online surveys are not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, contact Laura Williams, 512.497.8035.

CONTACT: Laura Bond Williams, 512.497.8035