Bite Hero


The brand is determined to prove that clean doesn’t have to be boring by introducing The New Face of Clean™, which means a clean, flawless complexion paired with their signature bold lip.

With this evolution, the brand will debut the Changemaker Complexion System – a simple three-step system that delivers extreme longwear, flawless coverage and a natural skin-like finish. The products will feature antioxidant-rich ingredients like the maqui berry, which originates from Patagonia, known as one the purest places on earth. The Changemaker Complexion System includes two Changemaker Skin-Optimizing Primers ($38) based on your skin type - Normal to Dry or Normal to Oily - to neutralize and prep the skin, 32 creamy shades of Changemaker Supercharged Micellar Foundation ($39.50) with buildable medium coverage and a long-wearing micellar formula that is gentle and sensitive-skin friendly, and 8 talc-free shades of Changemaker Flexible Coverage Pressed Powder ($36) to set the skin and touch up on-the-go. Finally, clean and high-performance are no longer mutually exclusive – especially when it comes to complexion.

Additionally, BITE is launching new-and-improved lip products, including the Power Move Creamy Matte Lip Crayon ($24) – 20 shades of one-swipe color with a comfortable matte finish powered by pomegranate oil and wild African mango, as well as the cult-favorite Agave+ Intensive Lip Mask ($26), now in 2 shades, with a new formula that is not only vegan and lanolin-free, but inclusive of superfoods like mangosteen and açaí for antioxidant-rich care and colloidal oat flour for the most soothing texture.

All new BITE Beauty products will be available starting January 10th at Sephora,, Sephora inside JCPenney and

Media contact: Natalie Krause, BOLD PR;; 646.214.5727 x117