AURORA, Ill. (Sept. 28, 2020) – With Americans spending more time at home than ever before, it’s even more important to help ensure you are prepared in the event of a home fire. For Fire Prevention Month this October, First Alert, the most trusted brand in fire safety*, and actor Taylor Kinney share important safety reminders to help ensure your family and home are protected from the threats of smoke and fire. Together, First Alert and Kinney continue efforts to educate Americans with a series of PSAs to remind viewers to talk to their families about fire safety and take key steps to help protect what matters most.
“I’m excited to continue partnering with First Alert in our efforts to increase fire safety awareness,” said Kinney. “With everyone spending more time at home, it’s important to make sure everyone is prepared – and there’s no better time than Fire Prevention Month.”
For Fire Prevention Month this October, @FirstAlert and Taylor Kinney remind you to keep your family and home safe. #FirePreventionMonth Tweet
According to the National Fire Protection Association (NFPA), three out of five fire deaths occur in homes without working smoke alarms. Even if you have smoke alarms in your home, you and your family may not be sufficiently protected.
“Now is the perfect time to enhance your home's safety by having working smoke and carbon monoxide (CO) alarms on every level and in every bedroom, and to take additional safety measures to help ensure you are prepared,” said Tarsila Wey, director of marketing for First Alert.
First Alert and Kinney encourage you to be ready for the unexpected this Fire Prevention Month and protect your home with the following safety reminders:
“With more people cooking, it’s even more important to include fire extinguishers as part of a home safety plan. They should be within reach of the kitchen area,” said Wey.
Once alarms and fire extinguishers are properly installed in your home, don’t forget about your escape plan. “Alarms provide early warning in case of emergency, but it is equally important to have an escape plan in place and know what to do if an alarm sounds,” added Wey.
According to the NFPA, only 32% of American households actually developed and practiced an emergency escape plan. Involve everyone in your household when developing an emergency escape plan. Identify two exits out of each room, including windows and doors, and set a dedicated meeting spot outside. Once outside, stay outside and call 911. Be sure to practice your escape plan with the entire family at least twice a year.
Opportunity to Learn by Doing
To kick-off Fire Prevention Month, First Alert and Lowe’s stores nationwide are joining forces to educate the public about how to protect their families and homes from the threats of fire and CO. As part of Lowe’s DIY kids’ workshops, families can pick up a free, take home activity to learn about fire safety and build a wooden fire truck kit on Saturday, Oct. 10 while supplies last.
To learn more about how to be prepared to keep your family and home safe from smoke and fire, visit FirstAlert.com/firepreventionmonth. For more information on Lowe’s DIY fire truck kits, visit www.lowesdiy.com.
*First Alert Brand Trust Survey, February 2020 – Results are based on the responses of 1,000 adults, ages 25 and older, living in the United States who completed an online survey. Results are statistically significant at a 95 percent confidence level and can be generalized to the entire adult population in the United States within those statistical parameters. For more information or a copy of the complete survey results, contact Tim Young at LCWA: 312/565-4628 or [email protected].
**First Alert Fire Prevention Research Report, May 2019 – Results are based on the responses of 1,000 adult homeowners, ages 18 and older, living in the United States who completed an online survey, May 13-16, 2019.
About BRK Brands, Inc.
BRK Brands, Inc. (Aurora, IL), is a fully owned subsidiary of Newell Brands. For more than 60 years, BRK Brands, Inc. has been the manufacturer of First Alert®-branded home-safety products, the most trusted and recognized safety brand in America. BRK® Brands designs and develops innovative safety solutions including a comprehensive line of smoke alarms, carbon monoxide alarms, fire extinguishers and escape ladders to protect what matters most. Such products are also marketed under the BRK Electronics® brand, The Professional Standard for the builder and contractor audiences. BRK Brands, Inc. products are found in more than 30 countries worldwide. For more information, visit https://www.firstalert.com, https://www.brkelectronics.com or https://www.newellbrands.com.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Mapa®, Spontex® and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.
Additional information about Newell Brands is available on the company’s website, www.newellbrands.com.
©2020 BRK Brands, Inc., Aurora, IL 60504. All rights reserved.
BRK Electronics® is a registered trademark of BRK Brands, Inc., Aurora, IL 60504.
Nasdaq® is a registered trademark of The Nasdaq Stock Market, Inc.