Marc Jacobs Hero

introducing:
marc jacobs beauty at lash’d lengthening and curling mascara

discover #atlashd

san francisco, ca (june 16, 2020) – from the brand that brought you velvet noir mascara, marc jacobs beauty introduces the new gold standard of lashes: new at lash’d mascara for extreme length and curl, plus epic definition.

“i especially love long, spidery lashes. when we were working on at lash’d mascara, i referenced tons of iconic images of women with very long, defined eyelashes.
a day version of that, that doesn’t involve a false eyelash, is what we’ve achieved with at lash’d.”

– marc jacobs

the inspiration
at last, the long, defined lashes you’ve been dreaming of are yours. joining marc jacobs beauty’s cult-favorite velvet noir major volume mascara, marc’s latest mascara launch adds instant length, definition, and curl for an elevated, full-extension lash look. the luxe metallic gold and black design was inspired by marc’s love of stripes and represents the long, defined lashes that are achieved with at lash’d mascara.

instant definition, full extension
the innovative brush features wavy bristles that are designed to evenly coat each lash from root to tip for buildable volume and length. define each lash with the tapered wand tip to elevate your everyday lash look.

ultra-buildable volume and length
the innovative vegan formula features lash conditioners biotin peptide and provitamin b5, plus lightweight plant waxes to help build instant lash volume with a lightweight feel—without flaking or smudging.

marc jacobs beauty at lash’d lengthening and curling mascara ($27) is now available in the US online at marcjacobsbeauty.com, sephora.com, and marcjacobs.com.

for more information, please contact:
sheiva shideh | bold pr | 646-214-5727 x119 | sheiva@boldpr.com
morgan gerard | bold pr | 646-214-5727 x113 | morgan@boldpr.com

about marc jacobs beauty:
as with his fashion, marc’s rule-breaking creativity is at the heart of his makeup vision. for marc, getting it right involves a little bit of wrong. he inspires you to push the boundaries and create your own style. so indulge in his exquisite textures, take liberties with his provocative shades, and play with his daring designs.

marc redefines beauty as imperfectly perfect. “i see beauty in many things and i am attracted to all sorts of imperfection, to style, to confidence or experimentation. it’s unexpected and surprises you.” inspiration stems from the spirit of “the girl” and her makeup ritual. “i think the idea of transforming into this person you want to be, is a lot of fun…it’s the idea of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out.”

about kendo:
san francisco-based kendo (part of the lvmh group, the world’s leading luxury products group) focuses on the development of global beauty brands. through original concepts, collaborations and acquisitions, kendo brings to market fresh, relevant and innovative brands. the kendo team blends product development, marketing and operations expertise to redefine the beauty landscape with brands including marc jacobs beauty, kvd vegan beauty, fenty beauty by rihanna and more. today, brands within the kendo portfolio are distributed in 35 countries.

Share on Facebook Share on Twitter Share on Pinteres Share on LinkedIn