Consumers 2020 4th of July Plans
CHICAGO, June 29, 2020 — Recent research by Cars.com (NYSE: CARS), a leading digital automotive marketplace and solutions provider, found 44% of in-market car shoppers plan to buy a car this Fourth of July weekend.1 Of those ready to buy, top reasons include wanting something new/newer (52%) and the deals are too good to pass up (42%).1 A continued trend due to COVID-19 concerns, approximately 20% of Americans are buying because they no longer want to take public transit or ride-sharing services.1
In fact, for those planning to purchase a vehicle, timelines have moved up even sooner due to the current climate. When asked if COVID-19 changed the timing for purchasing/leasing a car, 68% of shoppers say they plan to act sooner, a 5% increase from those asked the same question before Memorial Day. In addition, 56% of respondents plan to travel for the Fourth of July, a 20% increase from those who planned to travel for Memorial Day. The majority of travelers (77%) are doing so by car.1
“Our data continues to indicate that COVID-19 has sped up shoppers’ car purchasing timelines for a myriad of reasons, and now we’re learning that the majority of those planning to buy this weekend say they will buy a domestic-made vehicle,” said Kelsey Mays, Cars.com’s senior consumer affairs and vehicle evaluations editor. “During times of crisis, it’s not surprising to see Americans want to make purchases that directly impact our country’s economy — either by buying American-made or by supporting local small businesses. And when shoppers visit their local dealership, that makes an impact on the community.”
As Americans adjust to the “new normal” and the economy begins to reopen, there is a renewed sense of patriotism and desire to “buy local.” In fact, 66% of shoppers who plan to buy a car this weekend say they will buy a domestic vehicle.1 With motivated shoppers in the market and ready to buy, Cars.com’s recently released 2020 American-Made Index features 91 cars that contribute most to the U.S. economy based on criteria ranging from U.S. factory jobs and manufacturing plants to parts sourcing.
The company has compiled the best Fourth of July deals for top 2020 American-Made Index vehicles:
1 Cars.com survey June 23 through June 24, 2020. 943 responses.
CARS is a leading digital marketplace and solutions provider for the automotive industry that connects car shoppers with sellers. Launched in 1998 with the flagship marketplace Cars.com and headquartered in Chicago, the Company empowers shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers. In a rapidly changing market, CARS enables dealerships and OEMs with innovative technical solutions and data-driven intelligence to better reach and influence ready-to-buy shoppers, increase inventory turn and gain market share. In 2018, Cars.com acquired Dealer Inspire®, an innovative technology company building solutions that future-proof dealerships with more efficient operations, a faster and easier car buying process, and connected digital experiences that sell and service more vehicles.