McHenry, Ill. Aug. 18, 2020 - Medela, the No. 1 mom-recommended breast pump brand*, today announced the launch of the NEW Pump In Style with MaxFlow Technology double electric, personal-use breast pump in the U.S. and Canada. Featuring hospital-performance, a closed system and intuitive control panel, Pump In Style combines the trusted performance moms expect from Medela with exclusive new unique technology and a modern design.
“Parents today are busy, and even more so in a COVID-19 quarantined world. They balance jobs, childcare, potential homeschooling and many other responsibilities, and these hardworking parents deserve a simple product that makes their lives easier,” said Melissa Gonzales, executive vice president of the Americas for Medela. “Redefining the breast pump that has supported millions of moms for nearly 25 years, during National Breastfeeding Month in the U.S., is an exciting milestone for Medela and an opportunity to honor moms with a highly effective, high performing and easy-to-use breast pump that works as hard as they do. During these difficult economic times, we wanted to introduce how we’ve reimagined the #1 breast pump chosen by moms and recommended by doctors** to support the breastfeeding families who need to access a high quality breast pump through insurance, WIC and our retail partners.”
See how Medela, the #1 recommended breast pump brand*, has redefined a legacy to deliver trusted performance with the new Pump In Style® with MaxFlow™.
The New Pump In Style® with MaxFlow™ is highly effective, yet easy to use and clean. Comfortable, intuitive, hardworking, with advanced motor designed to pump more milk in less time.
Woman. Mom. Teacher. Insert Hero Name. The New Pump In Style® with MaxFlow™ is designed for hardworking moms everywhere. Get everything you need to pump at home or away, including cooler bag, stylish carry bag, and battery pack for convenient pumping.
New Pump In Style® with MaxFlow™ technology is clinically proven to increase milk volume. Medela's pre-programmed pump settings based on extensive research in breastfeeding and pumping, take the guesswork out for more effective pumping to help moms when she needs it most.
The New Pump In Style® has the new Medela exclusive Max Flow™ technology with hospital performance in a highly effective yet easy to use breast pump, with closed system.
The New Pump In Style® with MaxFlow™ is inspired by our hospital-grade Symphony breast pump to advance milk efficiency, comfortable pumping, and intuitive control for a perfect on-the-go portability.
Whether at home, at work, running errands or enjoying family time, @Medela_US' and @MedelaCAN’s #PumpInStyle combines the trusted performance moms expect with exclusive new #MaxFlow technology & design: https://bit.ly/342ZSbM Tweet
Pump In Style with MaxFlow Brochure:
The New Pump In Style with MaxFlow:
The Hardworking Pump for the Hardworking Mom
The Pump In Style with MaxFlow Technology is designed for moms who pump several times a day and need a highly effective breast pump to maintain their supply. Whether at home or at the office, running errands or enjoying family time, the NEW Pump In Style combines Medela’s deep knowledge and years of research to deliver hospital performance, an easy-to-use interface, comfort and reassurance.
To ensure that all moms have access to continue feeding their babies with breast milk for longer, the new Pump In Style with MaxFlow Technology will be available through insurance plans beginning in September. Medela’s new Pump In Style with Max Flow will be available through major distributors that provide breast pumps through insurance, including Aeroflow Breastpumps, Byram Healthcare, Edgepark, and Medline @ Home; additional breast pump distributors will come online in October and November. Families who qualify for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) will be able to access Pump In Style with MaxFlow technology in October.
The NEW Pump In Style with MaxFlow Technology retails for U.S. $199.99 to $249.99 SRP. It is available now for U.S. shoppers online at Amazon, Target.com, Walmart.com, BuyBuyBaby.com and in-store at Target, and it will be available in Buy Buy Baby Stores in October and at Walmart in November. For Canadian shoppers, the Pump In Style will be available for purchase beginning August 28 on Amazon.ca, Walmart.ca, BabiesRUs.ca and BuyBuyBaby.com, for $375 CDN.
For more information, visit Medela Pump In Style with MaxFlow.
With headquarters in Barr, Switzerland, and a U.S.-based manufacturing and development facility in McHenry, Illinois, Medela supports millions of moms and babies and patients in more than 100 countries all over the world. As the #1 breast pump brand*, Medela provides the best in research-based breast milk feeding products and clinical education to support moms’ breast milk feeding journey. The company is fully dedicated to supporting mothers so that they can provide breast milk to their baby for as long as they choose. For more information, visit www.medela.us/breastfeeding.
*IQVIA, using ProVoice Survey; September 2019-August 2019
** IQVIA ProVoice Survey; Nov 2017-Oct 2018. Medela 2018 U.S. Breast Milk Feeding Report. Medela 2017 Managed Markets Pulse Study.
†Medela Clinical research: Data on file; 2020.