New York, NY - September 9, 2020 - Cole Haan, the iconic American performance lifestyle brand and retailer, announces the introduction of 4.ZERØGRAND – the latest revolution in ZERØGRAND, the product that turned the dress shoe world upside-down. 4.ZERØGRAND, like its predecessors, defies footwear convention and delivers the utmost in forward-thinking style, comfort and versatility.
The 4.ZERØGRAND Collection is the pinnacle representation of beautifully crafted utility, merging a classic wingtip upper with a versatile, engineered performance outsole. The collection features elements from the brand’s proprietary GRAND36Ø Design & Engineering system, while paying an homage to the iconic ZERØGRAND Wingtip Oxford recognizable for its deeply flexible outsole.
Today, 4.ZERØGRAND is available in four silhouettes: A Wingtip Oxford and Plain Toe Oxford for men, and a Stitchlite™ Oxford and Loafer for women. All styles share an advanced triple-density foam cushioning system that delivers a plush yet dynamic ride, and iconic, deeper flex grooves engineered to offer exceptional heel-to-toe transition and flexibility. Meanwhile, we’ve updated classic uppers with modern materials and construction, for an ultra-light, sock-like fit. A lightweight, durable, full-length TPU outsole finishes things off, providing sure-footed traction on multiple surfaces.
Introducing 4.ZERØGRAND from @ColeHaan. A new collection that radically rewrites the rules of footwear, while you #WriteNewRules for the world. Tweet
“Cole Haan and ZERØGRAND have set the standard for footwear innovation since July 2014, and the 4.ZERØGRAND Collection is an evolution of how we continue to write new rules of footwear,” said David Maddocks, Brand President of Cole Haan. “To celebrate the latest innovation, we’ve collaborated with six extraordinary artists to provide their unique perspective on how we can come together to redefine the rules of work.”
The #WriteNewRules project incorporates artists from across the globe to share their points of view on how the world can, and should work as we look forward together, through the development of bespoke posters. Commissioned artists include Shantell Martin, SATR, Frank Morrison, Lauren Tsai, Rafaella Vanni and Mike Perry. Their original works of art serve as a beacon of optimism for the world as we collectively lay a new foundation. A limited-quantity of signed posters will be made newly available each week, and all posters can be accessed digitally. Cole Haan will also host a poster competition, asking consumers to join the community.
The 4.ZEROGRAND Collection is available on ColeHaan.com, as well as in US retail locations and select international Cole Haan stores starting today September 9, 2020. The men’s and women’s collection ranges in price from $170 - $230 USD, with more innovation set to come through Winter 2020 and Spring 2021.
About Cole Haan
Cole Haan is a global performance lifestyle brand serving always-connected, active professionals with innovative footwear and lifestyle accessories. Cole Haan pioneered new categories of footwear and lifestyle accessories that customers wear from work-to-workout-to-weekend, building upon the Cole Haan brand’s 90-year heritage by infusing its products with time-honored craftsmanship with modern innovation. Cole Haan’s mission is to inspire these customers to live extraordinary lives.
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Manager, Public Relations