New York, NY – March 7, 2022: This spring, individuality shines through in Gap’s campaign, celebrating a dimensional cast of unique individuals radiating the profound joy that comes with the freedom of being your true self—your best self. Originating from all over the world, Gap’s individuals have defined themselves -- a collective of distinct backgrounds, experiences and truths unified by community and self-expression.
“As a brand rooted in modern American optimism, we celebrate what it means to be your true self today,” says Mary Alderete, global head of Gap marketing. “This campaign is an honest reflection of individuals shaping culture by embracing their own paths—not what has been historically or traditionally defined for them, but what they define to be true for themselves. The campaign creative captures these creators pioneering a more inclusive, accepting world and putting their own distinctive stamp on American style.”
Gap Amplifies a Dimensional Cast that Reflects the Diverse Identities, Cultures and Ideas of Individuals Pioneering True Paths for Themselves -- Modern American Style at its Best
Legendary fashion designer and style influencer Dapper Dan stars in Gap’s Spring Campaign
Gap’s Spring Campaign champions individuality and the freedom to be yourself. Legendary fashion designer Dapper Dan stars alongside dimensional cast of unique individuals. Follow along on @gap #HowYouWearGap Tweet
Concepted by Gap Global Creative Director Len Peltier and shot by renowned fashion photographer Zoey Grossman (@zoeygrossman), the creative features noteworthy champions for social justice, environmentalism, women’s rights and more. Gap’s individuals are breaking the mold, forging newfound personal freedoms and furthering progressive change. They are individuals living their truth, as described so powerfully in the campaign creative by non-binary trans-visibility artist Kai-Isaiah Jamal in their verse, ‘Dream of Freedom. Dream of Me’:
Gap’s campaign cast includes:
Within the creative, Gap’s cast showcase their individual style and their power of self-expression through Gap icons for spring. Versatile classics, like khaki shorts, tapered and wide leg khakis, 90s loose-fit denim and khakis, are styled back to varsity sweaters, vintage soft hoodies, oversized parkas, poplin shirts and classic pocket tees with pops of bold, optimistic color grounded in neutrals. 100% of Gap denim and khakis are made through Washwell, Gap’s water saving program that uses at least 20% less water compared to conventional garment-wash methods.
As two American icons– Harlem-based designer and campaign headliner Dapper Dan and Gap’s beloved arch logo hoodie – Dapper Dan and Gap are proud to collaborate on a special edition DAP Gap hoodie, creating a new instant classic of modern American style. This limited-edition item will drop exclusively online on March 10 at 4:00p.m (ET).
Gap’s spring campaign debuts tomorrow across out-of-home media and digital, TV and streaming video.
Follow along on @Gap #HowYouWearGap
ABOUT GAP @gap and @gapkids
Gap is an authority on modern American style. Founded in San Francisco in 1969, Gap continues to build on its heritage grounded in denim and khakis made through Washwell, Gap’s water saving program that uses at least 20% less water compared to conventional garment-wash methods. Gap is a lifestyle brand that includes adult apparel and accessories, Gap Teen, Gap Kids, babyGap, Gap Maternity, Gap Body, GapFit, Yeezy Gap and Gap Home collections. The brand connects with customers online and in company-operated and franchise retail locations globally, and also serves value-conscious customers with exclusively designed collections for Gap Outlet and GapFactory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Old Navy, Gap, Athleta and Banana Republic brands. For more information, please visit www.gapinc.com