New York, New York – May 3, 2021: EvolveMKD, a New York City-based digital marketing and communications firm, partnered with global market research firm Ipsos, to field a two-part survey amongst 1,000 U.S. consumers exploring the communication styles of men and women to better understand the effect on mental health. New research from the “Evolution of Communication” survey shows that even with the vast modes of communication available to them before and during the COVID-19 pandemic, women have been reporting greater declines than men in their mental health over the past decade, despite the myth that women are “better communicators.”
During the pandemic the way the world has communicated shifted from in-person to virtual. While 93% of women said they preferred in-person communication to other channels, the new survey data found a connection between in-person communication and women’s mental health with 4 in 10 women saying in-person communication is directly tied to their mental health.
“We undertook this research to get a better understanding of why women seem to be suffering more with mental health issues, even though they have a reputation of being better communicators,” said Megan Driscoll, CEO and Founder of EvolveMKD. “Our styles of communication continue to evolve and for women in particular, it’s no surprise that the way we interact with others and our mental health are closely entwined.”
“Now more than ever women need to prioritize their mental health, make conscious decisions about what brings them joy and practice it with intention every day,” commented Dr. La Keita Carter, CEO & Owner of Institute for HEALing. “I applaud EvolveMKD for understanding that how we engage with our friends, family, colleagues, and brands is different for each of us and impacts our wellbeing greatly.”
Evolution of Communication Infographic
Comms Report Infographic
EvolveMKD wants to help clients meet their goals while also making a positive impact on the mental health of the consumer. And as a communications leader, they take this responsibility seriously, and are committed to making it a core part of their mission. When people are mentally healthy, introspective communication is better and, in turn, introspective communication improves.
As a first step, EvolveMKD worked with Dr. La Keita Carter to develop tools to help women further understand their own, and others’, communication preferences. These communication preferences, what EvolveMKD is naming ‘The Five Communication Languages of Women,' help women learn more about their communication needs and why understanding those needs is important. Here are 5 communication styles to help you identify your communication language:
To learn more about the “Evolution of Communication: Five Communication Languages Of Women”, download the full survey findings, or visit EvolveMKD.com/research.
EvolveMKD is a public relations and digital communications agency that combines customized solutions with high touch client service. The agency’s goal is to navigate the ever-changing world of how companies interact with consumers and become the dominating brand storytellers in the communications space. Through strategic thinking and flawless execution, EvolveMKD leverages its strong relationships across industries and key stakeholders to help our clients achieve superior business results.
Ipsos is the world’s third largest Insights and Analytics company, present in 90 markets and employing more than 18,000 people. Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions. Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com