SUMMER ’21: TEQUILA DON JULIO IS ALL IN

Introducing Tequila Don Julio Primavera – Meant to Hit Shelves in Spring 2022, But We Just Couldn’t Wait

NEW YORK, NY, July 29, 2021 – This summer has already been filled with celebrations and there’s still more to look forward to. Tequila Don Julio knows that no truly epic party is complete without great tequila and has pulled out all of the stops to ensure that summer 2021 gets the tequila that it deserves. Originally slated for spring 2022, the brand is releasing an extremely limited quantity of the new Tequila Don Julio Primavera – a deliciously smooth expression that takes Tequila Don Julio’s traditional Reposado and finishes it in orange wine casks for a sophisticated, silky taste that whispers citrus but screams “let’s party!”

“This summer has been bursting with a resurgence of celebrations and there’s nothing we like more at Tequila Don Julio than a great party, which is why we are so thrilled to be able to introduce Tequila Don Julio Primavera earlier than planned,” says Christina Choi, Senior Vice President of Tequila, Diageo North America. “There are only 15,000 cases available now, but don’t worry if you can’t find it this year – just as the name suggests, Tequila Don Julio Primavera will be back for our originally scheduled launch in spring 2022.”

Tequila Don Julio Primavera is meticulously crafted to ensure liquid perfection that honors the legacy of Don Julio González’s innovative spirit and is on par with the existing unparalleled portfolio. Featuring a flawless balance of notes including honeyed agave, a hint of spice and a light, citrus finish, Tequila Don Julio Primavera is best enjoyed on the rocks or in the signature Primavera Sunset cocktail with club soda and a cara cara orange wedge.

Available for a limited time only, this first run of Tequila Don Julio Primavera is now available nationwide with a suggested retail price of $99 as the perfect complement to rooftop gatherings, golden hour cocktails, day parties turned night parties, and those spontaneous “one more round” conversations. Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly.

ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70, Tequila Don Julio 1942, and Tequila Don Julio REAL. For more information on Tequila Don Julio, please visit www.DonJulio.com.

ABOUT DIAGEO NA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

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Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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